# LTV Calculator — Agent Guide

> Calculate Customer Lifetime Value (LTV) based on average order value, purchase frequency, and customer lifespan. Optionally compute your LTV:CAC ratio for growth planning.

Base URL: `https://kappax.io`

## Endpoint

`POST /api/tools/ltv-calculator`

Content-Type: `application/json`

## Request Body

- `averageOrderValue` (number, required): Average order value ($)
- `purchaseFrequency` (number, required): Average purchases per year
- `customerLifespan` (number, required): Average customer lifespan in years
- `cac` (number): Customer Acquisition Cost for LTV:CAC ratio (optional)

## Response

Returns JSON with `tool` (slug) and `result` object:

- `ltv` (number): Customer lifetime value ($)
- `ltvCacRatio` (number): LTV to CAC ratio (null if CAC not provided)
- `ltvCacBenchmark` (string): Rating: excellent | healthy | needs-improvement | unsustainable

## Example

```bash
curl -X POST https://kappax.io/api/tools/ltv-calculator \
  -H "Content-Type: application/json" \
  -d '{"averageOrderValue":10000,"purchaseFrequency":10000,"customerLifespan":10000,"cac":10000}'
```

## Rate Limits

- 60 requests per minute per IP
- Please include a descriptive User-Agent header

## More Tools

See all available tools at https://kappax.io/tools
Full tools index for agents: https://kappax.io/llms.txt