Video consumption has increased significantly over the years; short-form videos, such as Instagram Reels, YouTube videos, or shorts, are particularly engaging content.
Given the growth of video content across platforms, marketers are compelled to innovate. Adding interactivity to videos can transform the viewing experience, making it feel like a movie for the audience.
Creating interactive videos seems daunting, but surprisingly, adding interactive elements has become much easier with online interactive video software.
Before delving deeper into the best interactive video software, let’s first understand what interactive videos are and their role in bringing engagement.
What are Interactive videos?
Videos themselves are a form of interactive content. To understand them more precisely, interactive video content is rich media content where viewers are encouraged to participate or act through clicks, fun games, quizzes, polls, and more.
Unlike static videos, interactive film videos have clickable storylines and shoppable CTAs that require users' active involvement.
Key features of Interactive Videos
- According to 66% of marketers, interactive content positively influences engagement rate
- Using interactive videos for ads increases conversion rates by 20%
- 53% of marketers have already included interactive content in their marketing strategy
Types of interactive videos
- Interactive story: A complete story video related to features, use cases, or testimonials.
- Demonstration video: Displays the types, features, and usage of a product or service.
- Questions, quizzes, and polls: Questions presented through fun quizzes or polls to drive engagement.
- CTA and response: Interactive films that feature CTA buttons leading directly to the website.
- Shoppable video: Product specification videos that provide the option to buy from the given link.
- Clickable hotspots: Viewers may pick whatever sections of the video they would like to engage with.
- 360° view: An immersive experience through walkthrough videos using AR technology.
- Personalized ads: Enabled with branching logic to allow viewers to choose their video path.
Also Check: Benefits of Interactive Advertising
6 Best Interactive Video Software You Can Use to Create Magic
1. KappaX
KappaX is a free interactive video no-code software used by top marketers and content creators. You can create a dynamic, personalized, and interactive experience across various platforms. It offers tools for creating highly converting interactive product ads with its shoppable video software.
Key Features
- Creates clickable hotspots and shoppable, interactive videos for multipurpose use
- Comes with built-in analytics to track key metrics such as the number of interactions and CTA clicks
- Allows for real-time adaptation to accommodate users' preferences and activities.
Why Choose it?
- Videos are hosted on AWS to support quicker loading and higher performance
- Best for creating e-commerce, marketing, and product advertisement videos
- Uses rich media formats and interactive elements to bring 6x more engagement
Pricing
- Available for a free trial
Examples
Scorecard
- Ease of Use: ⭐⭐⭐⭐☆ (4.5/5)
- Performance: ⭐⭐⭐⭐⭐ (5/5)
- User Reviews: ⭐⭐⭐⭐☆ (4.6/5)
Recommended Article: 17 Simple Fixes When Your Ads Are Not Converting
2. Mindstamp
Mindstamp is an interactive film software that creates an immersive experience using engaging elements. It helps to create personalized videos that can boost engagement and conversion.
Key Features
- Supports a robust analytics and reporting engine to get users' insights
- Converts passive viewers to active buyers through lead capture and product discovery videos
- Easy and swift integration with video and data platforms
Why Choose it?
- Offers 30+ interactive video features to generate more engagement and clicks
- Allows creating interactive training videos that can be embedded in LMS platforms
- Provides a RESTful API to track, analyze, and retrieve data about interactions
Pricing
- Basic: $59/mo
- Core: $179/mo
- Pro: $299/mo
- Enterprise: Contact
Examples
Scorecard
- Ease of Use: ⭐⭐⭐⭐☆ (4.9/5)
- Performance: ⭐⭐⭐⭐⭐ (5/5)
- User Reviews: ⭐⭐⭐⭐☆ (4.9/5)
3. ThingLink
ThingLink creates simple and engaging courses and experiences using images, videos, 360-degree media, 3D models, or real items. It supports the creation of interactive marketing materials for educational courses.
Key Features
- Cater to specific industries, including business, the public sector, and education
- Available in 190 countries worldwide with over 10 million participants till now
- Recognized as one of the best interactive video platforms in 2025 due to its all-in-one interactive feature
Why Choose It?
- User-friendly editor with a scenario builder to create engaging videos that enhance the learning experience
- Integrates maps, aerial views, and virtual reality (VR) to produce captivating videos
- It is an award-winning platform that facilitates the creation, sharing, and learning of multimodal immersive experiences for educators and students.
Pricing
- Creator: $41/mo
- Team: $208/mo
- Enterprise: Custom
Examples
Scorecard
- Ease of Use: ⭐⭐⭐⭐☆ (4.8/5)
- Performance: ⭐⭐⭐⭐☆ (4.6/5)
- User Reviews: ⭐⭐⭐⭐☆ (4.7/5)
4. Spott
Spott.ai is a beginner-friendly interactive film maker website where you can easily generate images, PDFs, and videos using the interactive inbuilt templates. The interactive film software allows real-time data about the content performance.
Key Features
- Provides seamless integration of images, videos, catalogs, and interactive elements in the content
- Choose from 1000+ templates relevant to your website and increase CTR by 200%
Why Choose It?
- Comes with a knowledge center to assist in creating interactive content from scratch
- Supports publishing and connecting with multiple platforms like WordPress, Shopify, and Google Ads
- This interactive film software has a wide range of interactive templates to choose from
Pricing
- Tailored pricing as per service request
Examples
Scorecard
- Ease of Use: ⭐⭐⭐⭐☆ (4.6/5)
- Performance: ⭐⭐⭐⭐☆ (4.7/5)
- User Reviews: ⭐⭐⭐⭐☆ (4.7/5)
5. Smartzer
Smartzer is the most commonly used video platform by e-commerce marketers to create interactive live streams and shoppable videos. You can design short-form video content to get increased engagement and sales.
Key Features
- One of the finest tools to create clickable videos and earn sales directly from tapping the CTA button
- Supports creating educational, branching, and hotspot videos to drive better engagement
- Allows generating a dynamic product experience that boosts conversion for Instagram and TikTok
Why Choose It?
- Can increase the page views and click-through rate by up to 43%
- Creates a smooth shopping mobile interactive video for various platforms
Pricing
- Smartzer Standard: $999/mo
- Smartzer Plus: $1,799/mo
Examples
Scorecard
- Ease of Use: ⭐⭐⭐⭐☆ (4.6/5)
- Performance: ⭐⭐⭐⭐☆ (4.9/5)
- User Reviews: ⭐⭐⭐⭐☆ (4.7/5)
Also Check: 6 Effective Ways to Increase Ad Engagement
6. Adventr
Adventr is a platform for creative software that makes cutting-edge entertainment videos. It allows gamers to communicate via voice, touch, or even a smartphone.
Key Features
- Produces engaging video content that enables viewers to interact with the message whenever they want.
- Easy distribution supports sharing on websites, ad networks, social media, business video players, and other platforms.
Why Choose It?
- Comes with an easy drag-and-drop editor to create gaming videos in just a few minutes
- The interactive gaming software offers a voice-powered experience for the games
- Cloud-based distribution for a wide set of smartphone or TV audiences
Pricing
- Starter: $29/mo
- Business: $129/mo
- Teams: $349/mo
- Enterprise: Contact
Examples
Scorecard
- Ease of Use: ⭐⭐⭐⭐☆ (4.5/5)
- Performance: ⭐⭐⭐⭐☆ (4.6/5)
- User Reviews: ⭐⭐⭐⭐☆ (4.6/5)
Also Know: 6 Best Free Ad Creation Tools in 2025
Comparison of Interactive video Platforms
Based on Features and Pricing Model
| Platform | Hotspots | Quizzes | Branching | 360°/VR | Shoppable | Analytics | CRM Integration | Price Model |
|---|---|---|---|---|---|---|---|---|
| KappaX | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ | Freemium |
| Mindstamp | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | Subscription |
| ThingLink | ✅ | ❌ | ✅ | ✅ | ❌ | ✅ | ❌ | Subscription |
| Smartzer | ✅ | ❌ | ❌ | ❌ | ✅ | ✅ | ✅ | Subscription |
| Spott | ✅ | ❌ | ❌ | ❌ | ✅ | ✅ | ✅ | Enterprise |
| Adventr | ✅ | ❌ | ✅ | ❌ | ❌ | ✅ | ❌ | Freemium |
Based on Use Cases, Top features
| Platform | Best For | Pricing (USD) | Top Features |
|---|---|---|---|
| KappaX | Performance marketing, ads | Free trial, Contact for pricing | - AI-powered creative optimization - Clickable elements & branching - CRM sync |
| Mindstamp | Training, education, lead capture | 299/month 7-day trial | - Hotspots, quizzes, branching - CRM integration - Personalization features |
| ThingLink | Education, virtual tours, 360° | 208/month Custom Pricing for Enterprises | - 360° video/image support - VR & LMS integrations - Scenario-based learning |
| Spott | E-commerce, marketing | Tailored pricing as per service request Free Demo | - Shoppable video & images - Interactive PDFs - Analytics + conversion tracking |
| Smartzer | Retail, fashion, livestream sales | 1799/month, Enterprise only (contact sales) | - Shoppable hotspots - Livestream support - Real-time analytics & branding |
| Adventr | Creative campaigns, social video | Free–$29/month Free trial | - Voice & button-based interaction - Branching videos - Shareable embeddable player |
Final Thoughts
The above-mentioned interactive video story maker software is the best in the business, often used by big brands to maximize their creative performance. To get the gist of these tools, you can refer to the tables below:
To sum it up,
- Most Affordable: KappaX & Adventr (Free plan available)
- Best for Immersive Learning: ThingLink
- Most Feature-Rich for Marketing: KappaX & Smartzer
- Best for Interactive Commerce: Spott.ai
- Best for Internal Learning/Training: Mindstamp
