Are you facing high drop-off rates during product discovery and looking to boost your sales by converting viewers into buyers? Look no further, as this can now easily be done with an interactive shoppable video experience. Imagine the viewers could shop directly from the video while watching it. Quick decision-making results in more sales.
In this guide, we’ll show you how to create an interactive shoppable video like this with KappaX in 3 simple steps.
What is a Shoppable Video Experience?
A shoppable video experience allows the customer to tap on the video/image to reveal more product info and place the order instantly without leaving the page. It makes the online shopping journey hassle-free with more engagement and conversions.
A shoppable experience can be in 2 formats:
- Interactive Video: It helps in grabbing the customer's attention.
- Interactive Display: It works better for retargeting the customer.
Whether you're launching a new product, promoting a seasonal collection, or revamping your PDPs, KappaX can help you make this shopping experience personalized.
How to Create a Shoppable Video Experience (Step-by-Step)
Step #1: Start With a Visual That Sells
Everything begins with your visual, be it a lifestyle image, product hero shot, a 360° view of your latest drop, or even a collection video. Upload it directly into the KappaX library and start creating your own UI in the editor.
How to set it up:
- Place the video element on the artboard and assign it the media.
- Place hotspots at different positions and keep their state ‘Hidden’.
- Use the card component to create pop-ups with product name, description, price, size, and CTA.
Pro Tip: The more context you give visually, the more intuitive the interaction becomes. Use video, images, or even carousels.
Step #2: Add Actions
Once the UI is done, now is the time to make the elements interactive by adding actions.
Set rules for how users engage:
- Select the point in the video where you want the hotspot to appear. And set it to ‘Visible’.
- Select the hotspot, on click, show the particular product detail pop-up.
- On click of CTA, redirect the user to the product page on the website/marketplace.
- Repeat the same process for all the products in the video.
Pro Tip: You can work on desktop & mobile-friendly layout sizes simultaneously.
Step #3: Preview, Publish, and Profit
Before going live, preview the experience across devices to ensure every interaction is working fine. When you're happy, publish it from the platform and distribute it by:
- Embedding on your homepage, PDPs, or landing pages
- Launching email campaigns
- Integrating into in-app journeys
Every interaction is tracked, so you get real-time insights on what’s being clicked, viewed, and added to the cart.
Personalize the Experience with KappaX
KappaX also allows you to categorize customers based on behavior, geo, and much more. You can literally show different interactions to different audiences, all from the same visual.
For example:
- Show summer styles to warm-weather users
- Promote limited stock to returning visitors
- Offer bundles to high-intent scrollers
Final Thoughts
Interactive Shoppable Videos are changing the way people shop online. These videos let users explore their own path to purchase by combining storytelling with the product discovery, that too without leaving the content.
And with KappaX, you don’t need to be a developer or designer to make such shoppable experiences. Just Upload your assets, Add Interactions and Launch!
Start Creating your First Shoppable Video Experience with KappaX
