Interactive Ads Platform for Display, Video & Rich Media

Build interactive display ads, rich media units, and video creatives that outperform static banners. No code required. A/B test, publish to any ad network, and track engagement in real time.

Every format, any inventory

KappaX creatives adapt to any screen size, device orientation, and ad slot. IAB-compliant output for every major ad network.

Interactive display

Video ads

Branching ads

Performance ads

Rich media display ads with built-in engagement

Build expandable, interactive banner ads with quizzes, carousels, and hotspots. IAB-compliant output that works across Google DV360, Meta, and programmatic DSPs.

Interactive video ads with clickable overlays

Add shoppable hotspots, branching choices, and lead forms directly inside video creatives. VAST/VPAID compatible for any video ad server.

Choose-your-own-path ad experiences

Let viewers pick their journey through the ad. Branching paths increase time-spent by 3-5x compared to static creatives.

Dynamic creatives optimized for conversions

Real-time A/B testing, dynamic content insertion, and conversion tracking built into every creative. Optimize for CTR, engagement, or custom goals.

Build creatives

Drag-and-drop editor with pre-built ad templates. Add interactivity, animations, and data triggers without writing code.

Preview & QA

Test across devices and screen sizes. Share preview links with stakeholders for approval before going live.

Publish to ad networks

One-click export to Google Ads, DV360, Meta, and any platform accepting HTML5 or VAST creatives.

Measure performance

Real-time engagement analytics: CTR, viewability, interaction rate, completion rate, and custom conversion events.

Hear our stories

See how our ads solutions have helped brands succeed and grow in the competitive marketing space

“The KappaX team understands your requirement and reverts with a solution & quick turnaround time. Its a pleasure working with them.”

Subhadra Viadyanathan

Head Digital Marketing and Business

HDFC Bank, India

“With KappaX platform, the CTA was turned into a powerful Super-CTA that delivered a unique mix of content, data, technology & consumer choice.”

Srinivas Palasala

Manager Digital Solutions

Mercedes-Benz, Germany

“The final results were beyond what we had hoped for. I recommend KappaX platform for tech and creativity.”

Romain Audouin

Digital Manager

Majid Al Futtaim, Dubai

Performance Marketing

Built for performance marketers

Every feature is built for ad performance, from creative testing to real-time optimization.

What ad specs and formats do you support?

KappaX outputs IAB-standard HTML5 creatives, VAST/VPAID for video, and responsive formats that adapt to any ad slot. We support standard display, expandable, interstitial, and native ad formats.

Does it work with Google DV360 and programmatic DSPs?

Yes. KappaX creatives are compatible with Google DV360, The Trade Desk, Xandr, and any DSP that accepts HTML5 creatives. One-click export with trafficking-ready tags.

How do I measure interactive ad engagement?

KappaX tracks interaction rate, time spent, element-level clicks, video completion, quiz responses, and custom conversion events. All data is available in real-time dashboards and exportable for your reporting stack.

Can I A/B test ad creatives?

Yes. Create multiple variants, split traffic, and compare engagement, CTR, and conversion metrics. Tests can run simultaneously on live campaigns.

What is the output format?

ZIP (HTML5 bundle), hosted embed links, and VAST tags for video. Published creatives are served from AWS CDN for fast global delivery.