This isn’t just a normal ad - it’s interactive! Go ahead, you can click and see what happens next!
In today’s world, where engagement is everything, brands are struggling to capture user attention and drive sales with passive video ads. Thanks to the introduction of interactive ads that listen, engage, and convert the user.
With KappaX, you can build scroll-stopping interactive ad experiences without coding a single line. Whether you’re thinking of a swipeable carousel, a shoppable video, or a branching narrative quiz, KappaX makes it easy.
How Interactive Ads Create a Huge Impact
Traditional ads ask your viewers to sit still & watch, whereas interactive ads invite them to participate. And that has real business impact delivered by KappaX:
- 28 seconds to 62 seconds of average time spent.
- 8% to 12% of engagement rate.
- Clickable CTAs mean more conversions
- Better recall through active participation
- Richer analytics (see where people click, drop, convert)
In this guide, we’ll learn how to create these highly engaging interactive ads in just a few clicks.
Step #1: Select Your Format
Pick from various high-converting, pre-optimized ad format templates available for every industry. From automotive to e-commerce, fintech to entertainment, we have it all. You just have to replace the media assets, tweak the interactivity a bit & you are good to go.
Templates in KappaX are also customizable, therefore, it provides you the creative freedom to tweak the UI.
With our drag-and-drop editor, you can create your own structure, add layers of interactivity, and preview it all live.
Step #2: Upload Your Creative Assets
Add your images, videos, icons, logos, audio—whatever brings your ad to life. Everything stays perfectly responsive across different layout sizes defined by you. Once the assets are uploaded, assign it to the layers so that the experience starts feeling like its yours.
Step #3: Add Interactivity
As we’ve selected a template for this interactive ad, the basic logic is already implemented. You can preview the experience once, and if you feel something should change, you can always customize the logic by selecting a particular layer and switching to the action mode.
You can follow this article to get an in-depth guide on how to write logic in KappaX.
Step #4: Preview & Publish
Hit preview to see your ad in action. After satisfaction, publish the project to get a shareable link that you can now use to set up your programmatic ads, do web embeds, share via emails, and social media.
Step #5: Distribute Across Channels
KappaX makes sure your interactive ad reaches your audience wherever they are.
- Programmatic platforms – Push your ads directly into Google DV360, The Trade Desk, Xandr, and more.
- Social media – Copy the published link to share on Instagram Stories, LinkedIn, Twitter, and WhatsApp.
- Web embeds – Add this interactive experience to your landing pages, blogs, or microsites.
- Email & CRM – Turn emails into mini-experiences by linking to interactive stories and quizzes hosted via KappaX.
Wherever you want to place an ad, KappaX makes it interactive and trackable.
Step #6: Track, Optimize, Repeat
Use KappaX analytics to see which creatives, interactions, and moments are driving engagement. Then tweak and relaunch with ease. Test headlines, swap media, or branch the storyline further; it’s built for iteration.
