Experience Overview
We helped Mercedes-Benz to change their usual car feature videos into an exciting, interactive demo using KappaX's no-code editor. It wasn't just about watching a car; it was about experiencing it.
People can now pick different car colors, dive deeper into specific features they cared about, and interact with the experience in real time. This made their experience with the ad personal and engaging.
What is an Interactive Product Demo?
An interactive product demo takes a normal video and makes it something you can click on and play with. Instead of just watching, you can explore features, make choices, and personalize your experience right inside the video. It's all about letting you be in charge and making the video exciting!
Campaign Goals
Mercedes-Benz aimed to:
- Encourage people to explore more car features before they even went to the Mercedes-Benz website.
- Learn what users liked and how they interacted with the content.
- Drive brand engagement through interactive storytelling
- Reduce ad fatigue from static video campaigns
- Capture user preferences and interaction data
Problem
Mercedes-Benz found they weren't learning much about their audience, and they were spending a lot on ads that weren't turning into good results. People weren't sticking around long, and many left quickly because they couldn't control or personalize what they saw.
Regular car videos, even though they looked great, often led to people just watching without doing anything. There was a lack of deep audience insights and a high media spend. Engagement was low, and bounce rates were high due to limited user control and personalization.
What We Built
We created an interactive video experience where users could make choices and:
- Pick between different car colors (Blue, Red, Grey) right there in the video.
- Explore different features by clicking on parts of the video, which would show them more details.
- Choose their own path through the video based on what they were interested in.
- Connect directly with the brand in a way that feels personal and special.
How It Was Built
The exact steps we followed to create this interactive experience:
- Step 1: Uploaded media assets such as images, icons, and videos to the content library of the project.
- Step 2: Created design layout using KappaX interactive elements like images, videos, texts, and groups.
- Step 3: Assigned the uploaded media to the elements.
- Step 4: Added interactivity on the elements by writing simple statements. Eg., ‘Show LWB video’ & ‘Play LWB video’ on click of GLE LWB option.
- Step 5: Tested, previewed, and published to share it across different channels.
Results & Outcomes
The results were fantastic:
- Significantly Higher Engagement Rate: A substantial increase in the number of people actively clicking and exploring, indicating strong user interest beyond passive viewing.
- Increased Call-to-Action Click Rate: A greater proportion of users clicked on "learn more" buttons, demonstrating a desire to delve deeper into the content.
- Extended Average Time Spent: Users spent considerably more time actively interacting with the experience, highlighting its effectiveness in capturing and retaining attention.
This Mercedes-Benz campaign successfully turned its plain videos into powerful, data-rich experiences. It helped people remember the brand better and made sure every penny spent on ads was worth it.
Testimonial
“With KappaX platform, the CTA was turned into a powerful Super-CTA that delivered a unique mix of content, data, technology & consumer choice.”
Srinivas Palasala Manager Digital Solutions Mercedes-Benz, Germany
