Free Interactive Quiz Maker

Build quizzes that branch based on user answers, capture leads mid-flow, and show scored results. Use them for product recommendations, assessments, or lead qualification

Trusted by global companies

What is an Interactive Quiz?

Users answer questions, and the quiz shows them a result based on their answers: a product recommendation, a lead score, or an assessment grade. Ecommerce brands use them as product finders, and B2B teams use them to qualify leads before a sales call. You control the logic and what happens at each step

Drive Engagement

A quiz asks something of the user, so people stay longer and click more than they do on static content

Capture Leads

Place email capture forms between questions or before the results page. Collect exactly the fields you need

Personalize Recommendations

Map answers to product suggestions or content. Each user sees results relevant to them

No-Code Builder

Drag and drop questions, connect logic paths, and publish. The entire flow is visual

Measure What Works

Track completion rates, see where users drop off, and compare conversion across quiz variants

Top Features of KappaX Interactive Quiz Maker

Build the quiz, capture the lead, score the result, and track it all in one place.

Branching Logic

Lead Capture

Results Pages

Drag & Drop

AI Assist

Analytics

Branching Logic That Adapts to Every Answer

Each answer controls which question comes next. Wire as many paths as the quiz needs.

Build product finders, assessments, or diagnostic flows
Pair questions with video segments to create a video quiz
Nest branches inside branches for multi-layer logic

Lead Capture Forms at Any Quiz Step

Place a form wherever it makes sense: before the results, after the first question, or mid-flow.

Add fields for email, company, phone, or anything custom
Gate the results page so only form submitters see it
Leads arrive in your CRM with their quiz answers attached

Results Pages Tailored to Every Score

Map each outcome to a score range or answer combination. Every results page is its own canvas.

Recommend a different product per score bracket
Show a breakdown chart with per-question feedback
Add CTA buttons that link to the recommended item or next step

Interactive Quiz Builder with Drag and Drop

The interactive quiz builder shows the full flow on one canvas. Spot dead ends before publishing.

Drag questions and connect logic paths visually
Reorder, duplicate, or delete steps in one click
Live preview updates as you change the flow

An AI Quiz Maker Inside the Editor

Give the AI quiz maker a topic and it drafts questions. Give it existing copy and it rewrites or translates.

Translate the entire quiz into another language in one pass
Image agent generates visuals for each result page
Approve, edit, or reprompt every suggestion

Real-Time Analytics on Every Question and Answer

Data updates as people take the quiz. Every answer, drop-off, and completion is logged.

See which question causes the most abandonment
Compare answer distributions across traffic sources
Export completion and lead data as CSV

Product finders

Ask shoppers a few questions and map their answers to products with weighted scores. The results page shows the matched product with a buy link, which turns browsing into a guided decision

Lead qualification

Place the email form right before results, then use the answers to score each lead. Sales gets context with every contact instead of a bare address

Knowledge checks

Build scored tests with auto-grading and per-question feedback. Trainers see completion rates and the questions people miss most

Onboarding flows

Ask new users what they want to achieve and route them to the right starting point. A quiz doubles as a survey here, since every answer is data about your audience

50%+Clicked and used the tool

~50%Completed the full calculation

Feature	Outgrow	Typeform
Branching Logic	~	~
Personalized Results	~
Lead Capture
Product Recommendations	~
Custom Scoring		~
Deep Analytics	~	~
Full Branding Control	~	~
Free Tier

Pick a Quiz Template or Start Blank

Choose a marketing, education, or product-finder template, or build from scratch

Add Questions and Answer Logic

Drop in questions and wire branching so every answer leads somewhere relevant

Add Lead Capture and Results Pages

Place your form at any step and map each score to its own results page

Publish and Watch Leads Arrive

Embed the quiz or share a direct link. Leads land in your CRM with their answers attached

What types of quizzes can I create?

Product finders, lead generation quizzes, knowledge checks, onboarding flows, and training assessments. Any format where users answer questions and see a result

Can I collect emails with my quiz?

Yes. You can place a lead capture form at any step, including right before the results page

Is this tool suitable for education?

Yes. You can build scored tests and training modules with auto-grading and per-question feedback

Can I make a video quiz?

Yes. Pair quiz questions with video segments in the interactive video maker, so viewers answer while they watch and their score carries through to the results page

Can AI generate my quiz questions?

Yes. The built-in AI agents work as an AI quiz maker: they draft and rewrite question wording, translate the whole quiz, and generate result-page images from a prompt

How can I recommend products through a quiz?

Map each answer to a weighted score, then assign products to score ranges. The results page shows the matched product with a link or CTA

Do I need coding or design experience?

No. The editor is drag-and-drop, and AI agents can write questions, generate result-page graphics, and set up scoring logic. You build the quiz visually and publish it with one click.

Can I A/B test quiz versions?

Yes. Publish more than one variant and compare completion and conversion rates in analytics to see which flow performs better

Can I style the quiz to match my brand?

Yes. Colors, fonts, and layout are all editable, so the quiz reads as part of your site