Experience Overview
Canon wanted to show off how versatile their cameras and lenses are for different types of photography. They used KappaX to build an interactive experience where people could explore various themes like "Wildlife," "Weddings," and "Travel."
Within each theme, users could see which specific Canon lenses were used and even click to learn more, find a store, or download a brochure. This made learning about Canon products fun and active.
What is an Interactive Ad?
An interactive ad is a special type of advertisement that lets you click, choose, and explore content directly within the ad itself. It's much more active than a regular video or picture ad, letting you control what you see and making the experience more personal and interesting.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Campaign Goals
Canon aimed to:
- Show the wide range of uses for their cameras and lenses (e.g., for wildlife, weddings).
- Keep people engaged with their camera content for a longer time.
- Help viewers understand which lenses are best for different types of photography.
- Make it easy for interested users to find more information or visit a store.
- Collect data to better target potential customers in future ads.
Objective
Canon was looking for better ways to showcase the wide range of uses for their cameras and lenses. They wanted to move beyond simple ads and create an experience where viewers could actively discover how Canon products fit their specific photography interests.
Their goal was to make it easier for people to understand product versatility, encourage deeper engagement, and gather valuable insights to connect with potential customers more effectively in the future.
What We Built
We created a rich interactive experience built around engaging video content. This allowed users to:
- Select different photography themes (Wildlife, Weddings, Travel) to see relevant content.
- Discover specific Canon lenses used in each scene, with clickable overlays showing details like "RF 35mm f/1.8 IS MACRO STM."
- Explore more about the products, locate a nearby store, or download a brochure directly from the ad.
- "Skip Ad" was also available for user convenience, showing respect for their time.
How It was Built
The exact steps we followed to create this interactive experience were:
- Step 1: We uploaded the video assets and various images/icons for different photography themes like wildlife, wedding, and travel.
- Step 2: Then we created a design layout that was visually appealing to the eyes by putting together images, texts, buttons, videos etc.
- Step 3: We placed clickable hotspots over the video, specifically highlighting the lenses used, showing their details.
- Step 4: We made these elements interactive by adding logic to them. Eg- “On click of wedding option, navigate to wedding page and play the wedding video”.
- Step 5: We added primary & secondary call-to-action buttons like "Explore More," "Locate a Store," and "Download Brochure" at the top.
- Step 6: Finally, we checked, tested for good performance, and published the interactive ad.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Results & Outcomes
The results were excellent, showing the success of Canon's interactive ad:
- Long Time Spent: On average, people spent almost a full minute actively playing with the Canon experience. This is a very long time for an ad, showing they were very interested.
- Smarter Future Ads: Canon could now put people into different groups based on what they liked (like photos of animals, weddings, or trips) and if they clicked on buttons. This means they could send much smarter and more personal ads to these people later.
- Many People Took Action: More than one-third of the times people used the ad, they clicked on a button like "Explore More" or "Download Brochure." This shows they were very interested and wanted to learn more or take a next step.
This interactive ad helped Canon grab attention, keep people engaged, and gather valuable information to turn more viewers into customers.
