Experience Overview
Citibank wanted to find new customers for their Citigold service, which helps people grow their wealth. Instead of just showing a regular ad, they used KappaX to create an interactive experience.
This ad asked users, "What is most important to you?" and gave them choices like
- Achievement
- Passion
- Family
This personal approach helped Citibank understand their potential customers better and led to more people visiting their important lead pages.
What is an Interactive Ad?
An interactive ad is a special kind of advertisement that lets you click, choose, and explore content directly within the ad itself. It's much more active than a regular video or picture ad, letting you control what you see and making the experience more personal and interesting.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Campaign Goals
Citibank aimed to:
- Generate new leads (find potential customers) for their Citigold service.
- Understand what matters most to their potential clients.
- Increase traffic to their lead generation pages.
- Engage users more deeply than traditional ads.
Objective
Citibank was looking for more effective ways to attract new clients for their Citigold wealth management service and gain deeper insights into what truly matters to their potential customers. They aimed to move beyond standard advertising by creating a more personal and engaging experience.
Their goal was to better understand user values, which would help in guiding them to relevant information and increasing visits to their lead generation pages, ultimately supporting the growth of their wealth management business.
What We Built
We created a smart interactive ad that asked users a key question to understand their values. This allowed users to:
- Choose what was most important to them from options like "Achievement," "Passion," or "Family."
- Engage directly with the Citigold brand in a personal way.
- Be guided towards relevant information or next steps based on their choices.
- Feel a stronger connection to the wealth management service.
How It was Built
The exact steps we followed to create this interactive experience were:
- Step 1: We used a compelling video background to set the scene for wealth management.
- Step 2: We added an interactive question overlay: "What is most important to you?"
- Step 3: We created clickable buttons for the answer choices: "Achievement," "Passion," and "Family."
- Step 4: We designed the flow so that after a user made a choice, they would be led to the next relevant part of the experience or a lead page.
- Step 5: We made sure the ad looked good and worked well on different devices.
- Step 6: Finally, we checked, tested for good performance, and published the interactive ad.
Learn how KappaX built this interactive experience and how you can create similar ads without code.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Results & Outcomes
The results were excellent, showing the success of the interactive ad:
- Lots of Clicks to Important Pages: A big group of people who saw the ad clicked to go to the pages where they could sign up or learn more. This means they were very interested.
- Good Time Spent: On average, people spent about half a minute actively playing with the Citigold ad. This shows they were paying attention.
- Many Shares with Family: Almost one out of three people shared the ad, probably with their family. This means they really liked the content and thought it was helpful enough to share.
This interactive ad helped Citibank generate more leads for Citigold by understanding their audience better and guiding them to relevant information, proving the power of personalized interactive content.
