Experience Overview
Covermitra wanted a better way to tell their customers about their services and get new potential customers right away. They recognized that simply talking about insurance can be complex. So, they used KappaX to create a personalized interactive approach.
This new way featured "Gia, Covermitra expert" to guide users through different types of insurance (like Life, Health, Motor, Property, Corporate) and even specific health insurance options (Individual, Family, Critical Illness, Senior Citizen). This made learning about insurance engaging and helped Covermitra get more interest and new customers quickly.
What is an Interactive Ad?
An interactive ad is a special kind of advertisement that lets you click, choose, and explore content directly within the ad itself. It's much more active than a regular video or picture ad. You get to control what you see and make the experience more personal and interesting.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Campaign Goals
Covermitra aimed to:
- Make customers aware of their services in an engaging way.
- Generate instant leads (find new potential customers).
- Educate users about the different types of insurance they offer.
- Achieve higher engagement rates.
- Get more inquiries from interested individuals.
- Speed up the rate at which visitors become customers.
Objective
Covermitra was looking for an innovative and effective way to both inform potential customers about their wide range of insurance services and generate immediate leads. They understood the challenge of making insurance topics engaging through traditional methods.
Their goal was to create a personalized, interactive experience that would clearly educate users, encourage active participation, and ultimately lead to a significant increase in inquiries and faster conversion of prospects into clients.
What We Built
We created a personalized interactive experience featuring an AI expert, Gia, to guide users. This allowed users to:
- Be greeted by "Gia, Covermitra expert," who offers a quick tour of services.
- Choose to "Explore services" or have Gia "Yes, tell me more."
- Select the type of insurance they need (Life, Health, Motor, Property, Corporate Insurance).
- Explore specific health insurance types (Individual, Family, Critical Illness, Senior Citizen).
- Learn "Why choose Covermitra?"
- Easily "Contact Us" or get in touch for more information.
How It Was Built
The exact steps we followed to create this interactive experience were:
- Step 1: We introduced "Gia, Covermitra expert," to greet users and offer a guided tour.
- Step 2: We created interactive buttons allowing users to choose their preferred path: "Explore services" or "Yes, tell me more."
- Step 3: We designed a selection menu for different types of insurance (Life, Health, Motor, Property, Corporate Insurance), enabling users to select their area of interest.
- Step 4: For health insurance, we included a deeper dive into specific categories like "Individual," "Family," "Critical illness," and "Senior citizen."
- Step 5: We integrated options to "Contact Us" or "Get in touch," providing direct lead capture points.
- Step 6: Finally, we checked, tested for smooth performance, and published the interactive experience.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Results & Outcomes
The results were impressive, showing the success of Covermitra's interactive approach in prospecting and lead capture:
- Higher Engagement Rates: The interactive experience led to significantly increased user engagement compared to traditional methods.
- More Inquiries: Covermitra saw a notable rise in the number of inquiries from potential customers.
- Faster Conversion Rates: The personalized approach helped in converting visitors into interested leads at a much quicker pace.
This interactive ad helped Covermitra effectively educate users about their services and generate instant leads by providing a highly engaging and personalized experience.
