Experience Overview
Fincart wanted an engaging way to introduce their services, platform, and products to potential customers and generate leads. They recognized that simply watching a long explainer video might not hold attention or effectively convey all their offerings. To achieve their goals, they partnered with us to create an interactive video experience.
This experience featured an expert speaker, Tanwir, who welcomed users and offered to explain how to achieve financial goals with Fincart.
Users could "Ask Questions" and choose specific topics like:
- What kind of investment products do you suggest?
- How do you choose which product is good for me?
- What if Fincart goes bankrupt?
This approach allowed users to explore different categories and get answers to their specific queries, leading to higher engagement, longer viewing times, and ultimately, more leads.
What is an Interactive Educational Video?
An interactive educational video is more than just a regular video you watch. It's a special kind of content that lets you click, choose, and explore information directly within the video itself. It uses a speaker or visuals to teach you about a topic, while giving you control over what you learn and how you navigate the content, making the experience personal and engaging.
Create engaging videos easily using KappaX Interactive Video Maker.
Campaign Goals
Fincart aimed to:
- Introduce their services, platform, and products to their target audience.
- Engage potential customers in an interactive way.
- Educate users about their offerings and how to achieve financial goals.
- Increase brand awareness.
- Generate qualified leads.
- Achieve higher engagement rates.
- Increase the average time users spent with their content.
Objective
Fincart was looking for an engaging and effective way to introduce their services, platform, and products to their potential target audience while simultaneously generating leads.
They aimed to go beyond traditional explainer videos by creating a personalized interactive experience that would allow users to actively explore different categories, get answers to their specific questions, and ultimately drive higher engagement, increase brand awareness, and generate more leads.
What was Built
An Interactive video experience featuring an expert, Tanwir, to guide users through Fincart's offerings. This allowed users to:
- Be greeted by Tanwir, who introduces Fincart's goal of helping users "Plan | Invest | Prosper."
- "Ask Questions" and choose specific queries from a list (e.g., "What kind of investment products do you suggest?", "How will Fincart help me achieve my financial goals?", "What services do you offer?").
- Explore different categories about Fincart (More About Fincart, Services We Offer, Investment Products, Virtual Platform).
- Get clear, video-based answers to their chosen questions.
- Learn about potential concerns, such as "Mutual Funds are subject to market risk. Will I lose my money?".
How was It Built
The exact steps we followed to create this interactive experience were:
- Step 1: Filmed an expert (Tanwir) delivering key explanations and answering potential questions about Fincart's services.
- Step 2: Designed an engaging interface around the video, featuring an "Ask Questions" button and a dynamic query selection menu.
- Step 3: Created clickable options for users to select their specific queries or categories of interest (e.g., Investment Products, Services We Offer).
- Step 4: Linked each question or category option to the relevant segment of the video where Tanwir provides the answer or explanation.
- Step 5: Implemented a clear navigation structure allowing users to easily switch between categories or return to the main menu.
- Step 6: Finally, we checked, tested for smooth performance, and published the interactive video experience.
Create engaging videos easily using KappaX Interactive Video Maker.
Results & Outcomes
The interactive video experience delivered significant results for Fincart:
- Higher Engagement Rate: The ability for users to ask questions and choose topics led to a notable increase in how much they interacted with the content.
- Higher Time Spent: Users spent a significantly longer amount of time engaging with the interactive video, indicating deeper interest in Fincart's offerings.
- More Leads: The engaging and informative experience successfully resulted in the generation of more qualified leads for Fincart.
- Enhanced User Education: Users gained a much clearer understanding of Fincart's services, platform, and products by exploring information relevant to their specific needs.
- Increased Brand Awareness: The unique and personalized approach helped to boost Fincart's presence and memorability among its target audience.
This interactive experience helped Fincart effectively introduce their offerings, educate their audience, enhance brand awareness, and drive a higher volume of leads.
