Experience Overview
Finnegan wanted to show off their new offices and amenities to potential customers in an engaging way, and also make it easy for interested individuals to get in touch right away. Instead of just pictures or a simple video, they used KappaX to create an interactive virtual tour.
This tour allowed users to explore different parts of the Munich office, from the "Office Entrance" and "Reception" to "Meet & Eat" areas, the "Library," and even a "Relax & Play" zone. Users could become familiar with the space, and if they decided they wanted to visit, they could contact Finnegan instantly via email.
What is an Interactive Virtual Tour?
An interactive virtual tour is like stepping inside a place without actually being there. It's a special kind of experience that lets you click, look around, and explore different rooms or areas as if you're walking through them. You get to control what you see, making it a personal and engaging way to discover a new location.
Create engaging Virtual Tours easily using KappaX Interactive Video Maker.
Campaign Goals
Finnegan aimed to:
- Showcase their new offices and amenities to potential customers.
- Educate users about their new space in an engaging way.
- Help users become familiar with the office environment.
- Provide an easy way for interested users to contact them instantly.
- Capture leads for potential visits or collaborations.
Objective
Finnegan was looking for an innovative and effective way to introduce their new offices and amenities to potential clients and facilitate direct contact with interested parties.
Their goal was to create a compelling and informative experience that would allow users to virtually explore the space, understand its offerings, and easily reach out if they were considering an in-person visit. This aimed to improve user education and streamline the lead capture process.
What was Built
An interactive virtual tour that offered a comprehensive view of Finnegan's Munich office. This allowed users to:
- Begin a guided "Interactive Virtual Tour" of the Finnegan Munich office.
- Choose specific areas they'd like to visit from a clear menu, such as "Munich Timelapse," "Office Entrance," "Reception," "Guest Office," "Oral Proceedings," "Video Wall," "Office Amenities," "Meet & Eat," "Bar 65," "Copy Point," "Library," and "Relax & Play."
- Take an "Office Walkthrough" for a sequential tour.
- Explore a "Munich" overview.
- Easily navigate back and forth within the tour.
- Access a "Main Menu" at any point.
- Get in touch directly via an instant contact option.
How was It Built
The exact steps we followed to create this interactive experience were:
- Step 1: Captured 360-degree views or high-quality images and videos of various office areas in Munich, including key amenities.
- Step 2: Uploaded these media assets into KappaX.
- Step 3: Designed an intuitive "Main Menu" with clear clickable options for each area (e.g., "Reception," "Library," "Meet & Eat").
- Step 4: Linked each menu option to the corresponding visual tour segment, allowing users to jump directly to areas of interest.
- Step 5: Implemented navigation arrows within each tour segment for seamless movement between connected spaces.
- Step 6: Integrated an instant contact option (e.g., "Get in touch" or email link) directly into the experience for lead capture.
- Step 7: Finally, they thoroughly checked, tested for smooth performance, and published the interactive virtual tour.
Create engaging Virtual Tours easily using KappaX Interactive Video Maker.
Results & Outcomes
The interactive virtual tour delivered significant value for Finnegan:
- Enhanced User Education: Users could explore the office and amenities in a self-directed and highly engaging way, leading to a much better understanding of the space.
- Increased Engagement: The ability to choose their own path and navigate freely kept users actively involved with the content for a considerable amount of time.
- Streamlined Lead Capture: Providing an instant contact option directly within the tour made it very easy for interested individuals to reach out, leading to more inquiries.
- Improved Familiarity: Potential customers could become well-acquainted with the office environment before even considering an in-person visit, fostering a sense of familiarity and welcome.
This interactive virtual tour successfully helped Finnegan showcase their new offices, educate their audience, and efficiently capture leads, demonstrating the power of immersive and interactive content.
