Experience Overview
We helped the popular band Maroon 5 to promote their concert. They used KappaX to make an interactive quiz that was fun and engaging. It wasn't just about showing a concert ad; it was about giving fans an experience.
People could play a "guess the music" quiz, learn fun facts about the band, see clips from their past concerts around the world, and book their tickets instantly. This made their quiz personal and exciting for fans.
What is an Interactive Quiz?
An interactive quiz is a special kind of experience that lets you click, choose, and answer questions directly. It's much more active than a regular video or picture ad, letting you control what you see and making the experience more personal and interesting.
Try out KappaX's Interactive Quiz Maker Now!
Campaign Goals
Maroon 5 aimed to:
- Create widespread awareness for their upcoming concert.
- Engage fans with fun, interactive content.
- Encourage more people to book tickets directly from the quiz.
- Give fans a glimpse of the band's history and past performances.
- Increase the overall number of concert bookings.
Objective
Maroon 5 found that traditional concert ads were often passive and didn't create a strong connection with fans. They wanted a way to not just announce their concert, but to build excitement and get fans involved.
The goal was to overcome the limitations of a simple video ad by making the experience more personal, educational, and fun, all while driving direct ticket sales.
What was Built
An interactive quiz where users could:
- Play a fun music quiz to "guess the music."
- Learn interesting fun facts about the band.
- Get a glimpse of their prior concerts from all over the globe.
- Book tickets instantly right from the quiz.
How was It Built
The exact steps followed to create this interactive experience:
- Step 1: Uploaded media assets such as images, icons, and videos (like prior concert clips and quiz content) to the content library of the project.
- Step 2: Created a design layout using KappaX interactive elements like videos, texts, buttons, and quizzes.
- Step 3: Assigned the uploaded media to the elements. For example, the quiz questions to the quiz element and the concert videos to the video players.
- Step 4: Added interactivity on the elements by writing simple statements.
Eg., clicking the "Book Tickets" button would 'Redirect to Booking Page'. Clicking a quiz answer would 'Show Correct/Incorrect Response' and move to the next question. - Step 5: Tested, previewed, and published to share it across different channels, making sure the quiz and booking links worked perfectly.
Boost engagement by making fun quizzes with KappaX Interactive Quiz Maker.
Results & Outcomes
The specific results were:
- The interactive quiz successfully increased engagement with the Maroon 5 brand.
- It helped the band reach a wider audience, turning passive viewers into active participants.
- By adding the booking feature directly in the quiz, it led to more direct concert bookings.
This Maroon 5 campaign successfully engaged fans in a fun and memorable way, turning a simple ad into an interactive quiz that drove both awareness and sales.
