Experience Overview
Red Tag was running their big '11:11' sale and wanted to drive direct sales efficiently. They understood that standard ads might not fully capture the urgency and breadth of their sale. To achieve their goal, they utilized KappaX to create interactive creatives in various layouts and multiple languages, specifically for both interactive display ads and interactive video ads.
These ads allowed users to explore the collection directly within the ad, see sale items, and then land right on the product page to make a purchase. This seamless journey from ad to direct sale was designed to maximize conversions during their major sale event.
What are Interactive Display & Video Ads?
Interactive display and video ads are special kinds of advertisements that let you click, choose, and explore content directly within the ad itself, whether it's a picture-based ad or a video ad.
They are much more active than regular ads, allowing you to browse products, see details, and even go straight to buying something, making the ad experience personal and direct.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Campaign Goals
Red Tag aimed to:
- Drive direct sales during their '11:11' sale event.
- Showcase their sale collection effectively across different layouts.
- Reach a wider audience by offering content in multiple languages.
- Allow users to explore products directly within the ad.
- Guide users seamlessly to the product page for purchase.
- Achieve significant sales growth.
Objective
Red Tag was looking for highly effective and adaptable ad formats to maximize direct sales during their crucial '11:11' sale.
Their goal was to create engaging interactive creatives that could be presented in various layouts and multiple languages, enabling users to directly explore their collection within the ad and seamlessly proceed to the product page for immediate purchase, thereby driving significant sales growth.
What was Built
An Interactive display and video ads with various layouts and in multiple languages. This allowed users to:
- See prominent sale details like "11:11 SALE" and "UP TO 70% OFF + 50% EXTRA OFF ON EVERY 2ND ITEM."
- Directly "Click to Explore collection" within the ad.
- Browse different clothing items with their discounted prices (e.g., "Women Lilac Mid Length Dress SAR 59.00").
- See product details and images without leaving the ad.
- Seamlessly land on the specific product page for direct purchase.
How It Was Built
The exact steps we followed to create these interactive ads were:
- Step 1: We incorporated high-quality images and video content showcasing Red Tag's '11:11' sale and product collection.
- Step 2: We designed various interactive layouts suitable for both display and video ad formats, ensuring visual appeal and clarity of the sale message.
- Step 3: We integrated clickable elements such as "Click to Explore collection" buttons and direct product carousels within the ad.
- Step 4: We linked each product displayed in the interactive ad directly to its corresponding product page on Red Tag's e-commerce site, enabling direct sales.
- Step 5: We developed the creatives in multiple languages to reach a broader audience.
- Step 6: Finally, we checked, tested for smooth functionality across different devices and languages, and published the interactive ads.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Results & Outcomes
The interactive display and video ads delivered significant results for Red Tag:
- Increased Direct Sales: The ability for users to explore collections and land on product pages directly from the ad led to a substantial increase in sales during the '11:11' event.
- Enhanced User Engagement: The interactive elements and multi-layout approach kept users highly engaged with the sale content.
- Streamlined Purchase Journey: The seamless flow from ad exploration to the product page made the buying process much more convenient and faster for customers.
- Broader Audience Reach: Offering the creatives in multiple languages helped Red Tag connect with a wider customer base.
This interactive advertising strategy helped Red Tag successfully maximize their sales growth during the '11:11' sale by providing an engaging, direct, and multi-faceted shopping experience.
