Experience Overview
We helped Ski Dubai, a Majid Al Futtaim company, to transform their many activities into a winter wonderland experience. They used KappaX's no-code editor to make an interactive journey that showcased all the activities.
Users could choose what they were interested in, get extra information about it, and make a better decision before booking instantly. This guided journey made the experience personal, fun, and engaging for potential visitors.
What is an Interactive Experience?
An interactive experience is a special kind of ad or online content that lets you click, choose, and explore content directly. Instead of just watching, you can explore different options, get more details, and make choices right inside the ad. It's all about letting you be in charge and making the content exciting!
Create engaging videos easily using KappaX Interactive Video Maker.
Campaign Goals
Ski Dubai aimed to:
- Create strong brand awareness for their many activities.
- Increase bookings directly from their ads and website.
- Drive more engagement from users.
- Give users detailed information about each activity to help them decide faster.
- Turn passive viewers into active customers.
Objective
Majid Al Futtaim found that they had many videos and images of each activity but lacked a single, engaging way to show them. Their linear videos were just showing the overall property, and they wanted to do more than just show videos or banners.
They needed a solution to connect with customers through multiple touch points and guide them through all the different activities offered at Ski Dubai.
What was Built
An interactive and fun experience where users could:
- Select the activity they were most interested in.
- See how the activity is done in reality through videos and images.
- Get additional information about that specific activity.
- Make a booking instantly for themselves.
How was It Built
The exact steps followed to create this interactive experience:
- Step 1: Uploaded media assets such as images, icons, and videos of each specific activity to the content library of the project.
- Step 2: Created a design layout using KappaX interactive elements like buttons for each activity and a player for the videos.
- Step 3: Assigned the uploaded media to the elements. For example, the video for "skiing" was assigned to the player that appeared when the skiing button was clicked.
- Step 4: Added interactivity on the elements by writing simple statements. For example, clicking the "Book Now" button would 'Redirect to Booking Page'. Clicking an activity icon would 'Show Activity Video' & 'Play Activity Video'.
- Step 5: Tested, previewed, and published to share it across different channels, making sure all activities could be explored and the booking links worked perfectly.
Create engaging videos easily using KappaX Interactive Video Maker.
Testimonial
"The final results were beyond what we had hoped for. I recommend KappaX platform for tech and creativity." - Romain Audouin, Digital Manager Majid Al Futtaim, Dubai
Results & Outcomes
The results were excellent, showing the success of the interactive experience:
- People spent a significantly prolonged time exploring the content.
- The content was tailored to a select number of customer segments, ensuring a more personal journey.
- A notable percentage of users clicked the call to action, showing high intent to book.
This campaign successfully turned a simple ad into a fun, guided journey that enhanced engagement, prolonged viewing time, and improved brand recall.
