Experience Overview
Unlimited wanted to show off their new summer clothes. They didn't just want to tell people about the products; they wanted them to be able to buy them right away. Using KappaX, they made a simple video into an easy interactive shopping experience.
This allowed people to watch the video, click on the clothes they liked, and buy them without having to leave the video.
The experience kept people watching for a much longer time. It made the video more fun to be a part of and helped Unlimited turn people watching into people who actually bought something. It also helped them get more people to click on their products.
What is a Shoppable Video?
A shoppable video is a regular video about products that has been made interactive. Instead of just watching, you can tap on the products you see in the video, learn more about them, and buy them directly. It makes shopping online easier and more fun by mixing a story with the ability to buy instantly.
Create engaging shoppable videos easily using KappaX Interactive Shoppable Video Maker.
Campaign Goals
Unlimited aimed to:
- Build strong brand engagement.
- Showcase their summer collection in an interactive way.
- Let people click on products directly in the video.
- Reduce the steps from interest to purchase.
- Increase the time users spent on the ad.
- Drive higher CTRs and direct sales.
Objective
Unlimited wanted their product video to do more than just show off clothes. They wanted to make it easy for people to become customers.
Their goal was to create a fun and simple online shopping trip. They wanted people to see the new collection, choose what they liked, and buy it right away. This would help them get more sales and keep people more interested.
What was Built
A shoppable interactive video where users could:
- Watch the new summer collection in a stylish video format.
- Click on hotspots over products to learn more.
- Buy instantly without leaving the ad.
- Enjoy a seamless mix of fashion storytelling and direct shopping.
How was It Built
The steps were simple and focused on making the video shoppable:
- Step 1: Uploaded the summer collection video into KappaX.
- Step 2: Added clickable hotspots on different products shown in the video.
- Step 3: Linked these hotspots to product detail pages and instant buy options.
- Step 4: Designed smooth navigation so users could shop without leaving the video.
- Step 5: Added strong CTAs to encourage immediate action.
- Step 6: Tested the flow to make sure everything worked smoothly and then published it live.
Create engaging shoppable videos easily using KappaX Shoppable Video Maker.
Results & Outcomes
The results showed how effective shoppable video can be:
- High Click Rate: Many users tapped on the hotspots to check out products.
- Boost in Engagement: Users spent more time exploring the video compared to normal ads.
- More Sales: Direct product links inside the video led to faster conversions.
- Better CTRs: The ad got much higher click-through rates because it gave people an easy way to act.
This interactive approach helped Unlimited build stronger brand engagement, keep people interested for longer, and turn viewers into actual buyers - all from a single video ad.
