Experience Overview
Vivo had many separate videos for the X50 camera features, which made their message unclear. They used KappaX's solution to create one easy-to-use interactive experience. This allowed people to explore all the camera features at their own speed. Plus, they could give feedback using built-in polls.
This new way got more people interested, kept them watching longer, saved money on ads, and gave Vivo clear ideas about which features people liked most.
What is an Interactive Product Demo?
An interactive product demo takes a regular video or ad and makes it something you can click on and play with. Instead of just watching, you can explore features, make choices, and even tell the brand what you think, all right inside the video. It's about letting you be in charge and making the content exciting!
Create engaging product demo videos easily using KappaX Interactive Video Maker.
Campaign Goals
Vivo aimed to:
- Educate customers better about their X50 phone's camera features.
- Get more people engaged with their camera content.
- Get useful feedback on which features users preferred.
- Make their feature explanations clearer and less confusing.
- Reduce their advertising costs.
Objective
Vivo was looking for better ways to show off the amazing camera features of their X50 phone and make their advertising more effective. They saw that having many separate videos for different camera features could be confusing.
Their goal was to create one clear, engaging experience that let users explore at their own pace, gather direct feedback on what features people liked, and ultimately save money on advertising.
What We Built
We created a single, unified interactive experience that allowed users to:
- Explore all camera features (like different photo modes, zoom, etc.) in one easy flow.
- Go at their own speed, choosing what they want to see next.
- Give their opinions through simple, built-in polls within the experience.
- See how amazing the Vivo X50 Series camera was, redefining photography.
How It Was Built
The exact steps we followed to create this interactive experience were simple, thanks to KappaX:
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Step 1: We uploaded all the different feature videos and image assets for the Vivo X50 camera into KappaX.
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Step 2: We made a visual layout using interactive KappaX elements and assigned the media assets to them.
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Step 3: In order to make the experience more engaging & collect feedback, we designed a poll allowing users to choose their favourite feature.
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Step 4: Then, we added logic to the elements to make the experience interactive. Example- “On click of Option 1: Navigate to feature 1 screen and play feature 1 video”.
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Step 5: Finally, we checked, tested to make sure it worked well on all devices and then published the interactive video.
Create engaging product demo videos easily using KappaX Interactive Video Maker.
Results & Outcomes
The results were great, showing how well the interactive experience worked:
- Increased Ad Sharing: People liked the content enough to share it with others, indicating strong positive engagement.
- High Poll Participation: Users actively participated by answering the questions, providing Vivo with valuable feedback and demonstrating genuine interest.
- Significant Engaged Impressions: A substantial portion of the ad views resulted in user interaction, meaning people were truly interested and responsive to the content.
This KappaX solution helped Vivo create a much clearer and more engaging way to educate customers about their X50 camera. It also saved them money and gave them important insights into user preferences.
