Experience Overview
Western Union recently launched a new service in Kuwait: users can now verify their profile on the app with Kuwait Mobile ID and send money in minutes. Their goal was to make sure a large number of their target audience knew about this fast and convenient new option.
To achieve this, Western Union used KappaX to create an interactive quiz. This format let users explore the service based on what they needed and preferred. Users could learn about how the service works and how to send money easily, all within one engaging ad.
What is an Interactive Quiz?
An interactive quiz is a special kind of experience that lets you click, choose, and answer questions directly. It's much more active than a regular video or picture ad, letting you control what you see and making the experience more personal and interesting.
Boost engagement by making fun quizzes with KappaX Interactive Quiz Maker.
Campaign Goals
Western Union aimed to:
- Amplify awareness for their new service in Kuwait.
- Reach a high percentage of their target audience.
- Educate users about verifying their profile with Kuwait Mobile ID.
- Highlight the ability to send money in minutes.
- Allow users to explore the service according to their needs.
- Provide a convenient way for users to learn and use the service from a single creative.
Objective
Western Union was looking for an effective way to widely announce their new, convenient service in Kuwait where users could verify their profile with Kuwait Mobile ID and send money quickly.
They aimed to significantly increase awareness among their target audience and ensure that potential customers understood the ease and speed of this new offering, encouraging them to utilize the service directly from an engaging ad experience.
What was Built
An interactive quiz format that allowed users to engage with the new service in a personalized way. This allowed users to:
- Learn about the new feature: verifying their profile with Kuwait Mobile ID to send money in minutes.
- Explore the service's benefits and steps through an interactive quiz.
- Understand different scenarios or options based on their preferences.
- Get all the necessary information to send money conveniently from a single creative.
How was It Built
The exact steps we followed to create this interactive experience were:
- Step 1: Incorporated key visuals and messaging related to the new service launch in Kuwait, focusing on Kuwait Mobile ID and fast money transfers.
- Step 2: Designed the interactive experience in a quiz format, allowing users to make choices and progress through information based on their responses.
- Step 3: Created different paths or outcomes within the quiz that would reveal relevant information about the service, tailored to user preferences.
- Step 4: Ensured that the information about verifying profiles and sending money was clearly explained and easy to understand.
- Step 5: Integrated calls to action to encourage users to explore further or use the service.
- Step 6: Finally, we checked, tested for smooth performance, and published the interactive quiz.
Boost engagement by making fun quizzes with KappaX Interactive Quiz Maker.
Results & Outcomes
The interactive quiz successfully achieved Western Union's goals:
- Significant Brand Awareness: The campaign achieved a high reach among the target audience, effectively amplifying the message about the new service.
- Strong User Engagement: Users actively participated in the quiz, demonstrating a high level of interaction with the content.
- Effective User Education: The interactive format made it easy for users to learn about the new service and its benefits, leading to increased understanding of how to verify profiles and send money quickly.
- Convenient Service Exploration: Users could explore the service according to their needs and preferences, all from one easy-to-use creative.
This interactive quiz helped Western Union effectively launch and promote their new service in Kuwait, ensuring widespread awareness and user understanding.
