Experience Overview
WhatsApp had many different videos about their privacy features. This made it hard to keep people interested and teach them well. So, they used KappaX's solution to put all these videos into one smooth, interactive experience.
Instead of just watching, people could now actively look at different privacy features and even show how they felt with emoji ratings in real-time. This made learning much more fun and effective.
What is an Interactive Ad?
An interactive ad is more than just a regular video or picture. It lets you click on things, choose options, and even give your thoughts right inside the ad. This makes it much more fun than old ads, turning people who watch into people who do something!
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Campaign Goals
WhatsApp wanted to:
- Teach customers better about their privacy features.
- Get more people excited about their brand and privacy content.
- Get helpful ideas from users to know what they needed.
- Make their privacy lessons work better and reach more people.
- Spend less money on ads by putting their content together.
Objective
WhatsApp was looking to improve how they explained their privacy features and make their advertising more efficient. They saw an opportunity to bring together their many separate privacy videos into a more connected and engaging experience.
Their goal was to make learning about privacy easier and more interesting for users, gather direct feedback, and get better results from their ad spending across different campaigns.
What We Built
We created one single, interactive journey that put all of WhatsApp's privacy videos together. This let users:
- Explore different privacy features (like "View Once," "End to End Encryption," "Chat Lock," and "Brand film") all in one place.
- Rate features with real-time emojis, giving instant feedback.
- Move easily between different privacy topics, without any confusing jumps.
- Learn about complicated features in a fun and personal way.
The Old Way vs. The Smart New Way
Before, WhatsApp was using many separate videos for privacy, which meant:
- Higher ad costs because everything was disconnected and hard to manage.
- Confusing messages, making it tough for users to get the full picture.
- No way to hear from users, so they missed out on important ideas.
- Privacy education wasn't as strong across different campaigns.
- People weren't engaging much because they were just passively watching.
But with their new interactive approach, they built something amazing:
- A single, interactive journey that brought all their privacy videos together.
- Users could explore features like "View Once," "End-to-End Encryption," "Chat Lock," and more, all in one place.
- You could rate features with emojis in real-time, giving instant feedback.
- It was easy to move between different privacy topics without any confusing jumps.
- Learning about complicated features became fun and personal.
How It Was Built
Making this smooth interactive experience in KappaX was easy:
- Step 1: We uploaded all the media assets like videos, icons, graphic elements, and images into the KappaX content library.
- Step 2: We created a design layout by aligning different elements of KappaX together. Assigned the media to them and created clickable buttons for user interaction.
- Step 3: We included an emoji rating option for each feature so people could interact with the ad & provide quick feedback.
- Step 4: Then came the logic implementation, i.e., adding interactivity to the elements by writing simple statements like e.g. ‘On click of option 1, navigate to Meta-verified badge page and play Meta-verified video’.
- Step 5: Finally, we checked everything, watched it to make sure it worked well, and then put the interactive experience online.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Results & Outcomes
The results were great, showing how well putting everything together in an interactive way can work:
- Increased Ad Shares: People liked the content enough to share it with others, demonstrating strong positive reception and virality.
- High Engagement Rate: Many users actively clicked and explored the content, indicating deep interest and interaction.
- Extended Average Time Spent: Users spent a significant amount of time truly learning about the privacy features, highlighting the effectiveness of the interactive experience in conveying detailed information.
This KappaX solution successfully saved money on ads and greatly improved how WhatsApp taught its customers about privacy. It also made people more interested in the brand.
