Experience Overview
Bajaj Finserv wanted to introduce their "Systematic Deposit Plan," which helps parents "Start Small" for their child's big goals, like education. They used KappaX to create an engaging, interactive experience.
This ad wasn't just something to watch; it directly offered users ways to explore plan features, use a built-in calculator to see potential returns, and easily find a way to "Invest Now." This made learning about the financial plan clear, interactive, and directly actionable.
What is an Interactive Ad?
An interactive ad is a special kind of advertisement that lets you click, choose, and explore content directly within the ad itself. It's much more active than a regular video or picture ad, letting you control what you see and making the experience more personal and interesting.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Campaign Goals
Bajaj Finserv aimed to:
- Introduce their Systematic Deposit Plan effectively.
- Make people interested and engaged with the plan's benefits.
- Help viewers understand how they could invest monthly for assured returns.
- Encourage users to explore features and calculate potential investments.
- Drive actions like investing or learning more.
Objective
Bajaj Finserv was looking for more engaging ways to introduce their Systematic Deposit Plan and help potential customers easily understand its benefits. They recognized that financial products can sometimes feel complex to explain with traditional ads.
Their goal was to create an interactive experience that simplified the investment concept, allowed users to explore at their own pace, and clearly demonstrated how the plan could help them achieve their financial goals for their children.
What was Built
We created an interactive ad that put the user in control, making it easy to understand and engage with the Systematic Deposit Plan. This ad specifically offered three key actions:
- Features: Allowed users to quickly learn about the plan's specific details and benefits.
- Calculate: Provided an on-the-spot investment calculator where users could input numbers and see potential earnings.
- Invest Now: Offered a direct pathway for interested users to proceed with the investment process.
This approach connected directly with the idea of "Start Small for your child's big goals" through a relatable visual and message.
How was It Built
The exact steps we followed to create this interactive experience were:
- Step 1: They uploaded the core creative assets, including the main image and text for "Start Small for your child's big goals."
- Step 2: Added three distinct interactive buttons at the bottom: "Features," "Calculate," and "Invest Now."
- Step 3: Integrated a functional investment calculator behind the "Calculate" button, allowing users to input values and see estimated returns like "Rs 5456."
- Step 4: Ensured the "Features" button linked to content explaining the plan's benefits.
- Step 5: Made the "Invest Now" button a clear and direct call to action, leading users to the next step in the investment journey.
- Step 6: Finally, checked, tested for good performance across different devices, and published the interactive ad.
Want to make ads that grab attention? Try KappaX Interactive Ad Maker now!
Results & Outcomes
The results were impressive, showing the success of the interactive ad:
- High Average Time Spent: On average, people spent over a significant amount of time actively interacting with the Bajaj Finserv experience. This shows very high engagement!
- Strong Call To Actions (CTA): A notable percentage of all engaged sessions resulted in a user clicking a Call To Action button. This shows strong intent.
- Multiple Taps: On average, users clicked or interacted with the content multiple times per engaged session, showing deep engagement.
This interactive ad experience helped Bajaj Finserv clearly explain their Systematic Deposit Plan, empowered users with direct tools, kept them engaged for a very long time, and successfully guided many users towards investing, proving the power of interactive content.
