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Experience analytics and insights
Refreshed dashboards
Link filters
KPI card
Below are the important definitions
- Plays: When the Kappa link is played, a play is counted. This is equivalent to impressions if you are serving it as an Ad unit.
- Interactions: It is the count of total interactions that happened on your link. Interaction is only counted when a click happens on an interactive layer. Example buttons, images with click triggers, etc. Stray clicks on the screens are not counted here.
- Engaged plays: Plays where the users did at least one interaction.
- Engagement rate: This metric measures the effectiveness of the experience. It can be calculated by (plays / engaged plays)
- Avg. time spent: It is the average of all engaged play lengths. This measures the stickiness of the experience.
Interaction patterns
Layer visualisation
Exposure patterns
Frequency map
Browsers and operating system
We collect anonymized device data to give you an overview of the techno-graphics of the users. You can switch the visualized metrics from the dropdown.
Geography
Kappa guesses the approximate location of the visitors on your links. This location data is only provided only at the country level.
For agile operation and speed
The system is built for speed and scale. Our focus is to empower you with quick insights on where and how your experiences are being used.
All metrics are designed to gauge the performance of interactive experiences fast. All metrics are real-time which enables fast interaction of projects.
Let us know your feedback at contact@kappax.io