Experience Overview
ICICI Bank wanted to generate leads for their home loan products. They aimed to simplify the process of understanding home loan benefits and make it easy for potential customers to apply. To achieve this, they used KappaX to create an interactive educational experience.
This experience allowed users to first learn about the benefits of the home loan in a personalized way, including their preferred language. They could then instantly check more details and proceed to apply for the loan directly from the interactive content. The theme "Get Your Dream Home In 3 Easy Steps" highlighted the simplicity of the process.
What is an Interactive Educational Experience?
An interactive educational experience is a special kind of content that lets you click, choose, and explore information to learn about a topic directly within the ad or module itself.
It's much more active than just reading or watching. You get to control what you see and how you learn, making the process personal and interesting.
Create engaging videos easily using KappaX Interactive Video Maker.
Campaign Goals
ICICI Bank aimed to:
- Generate leads for their home loan products.
- Educate users about the benefits of their home loans.
- Personalize the learning experience, including language preference.
- Make it easy for users to check details quickly.
- Provide a direct and instant path to apply for a loan.
- Streamline the overall lead generation process.
Objective
ICICI Bank was looking for a highly effective method to generate leads for their home loan offerings by providing a clear and personalized educational experience.
Their goal was to simplify complex financial information, allowing users to quickly understand the benefits of the home loan in their preferred language, and then seamlessly guide them towards checking further details and applying directly, thereby enhancing user engagement and accelerating lead conversion.
What was Built
We created an interactive educational experience that guided users through the home loan process. This allowed users to:
- See an inviting message like "OWN YOUR DREAM HOME" to capture attention.
- Learn about the process "Get Your Dream Home In 3 Easy Steps."
- Choose to "Follow The Steps" for a guided explanation.
- Understand key steps like "Login & Apply," "Customise Your Loan," and "Authorise The Transfer."
- Directly "Apply Now" for the home loan.
- "Check The Details" for more information.
- Easily "Tap To Switch The Step" between learning modules (How To Login & Apply Online, Customizing Your Loan, How To Authorise The Transfer).
- Select their preferred language (e.g., "EN" for English).
How was It Built
The exact steps we followed to create this interactive experience were:
- Step 1: Designed an inviting entry point with a strong visual and a clear call to action like "Get Started."
- Step 2: Created an interactive educational flow that explained the home loan application process in "3 Easy Steps."
- Step 3: Incorporated clickable elements to allow users to "Follow The Steps" and explore detailed information on "How To Login & Apply Online," "Customizing Your Loan," and "How To Authorise The Transfer."
- Step 4: Provided direct "Apply Now" and "Check The Details" buttons for seamless conversion.
- Step 5: Included a language selection option to personalize the experience for users.
- Step 6: Finally, they checked, tested for smooth performance, and published the interactive experience.
Create engaging videos easily using KappaX Interactive Video Maker.
Results & Outcomes
The interactive educational experience delivered strong results for ICICI Home Loans:
- Enhanced User Understanding: The personalized and step-by-step approach significantly improved how well users understood the benefits and application process of the home loan.
- Increased Engagement: Users actively navigated through the educational content, demonstrating a high level of interaction with the ad.
- Efficient Lead Generation: By providing instant access to detailed information and direct application links, the campaign successfully generated more leads for home loans.
- Improved Conversion Path: The seamless transition from education to application made it much easier for interested users to take the next step.
This interactive ad helped ICICI Bank effectively educate potential customers and streamline the lead generation process for their home loan products.
