Are you looking for a great alternative to Tolstoy for creating interactive product videos? KappaX is an excellent choice, and here's why.
In this article, we'll see how KappaX compares to Tolstoy. We'll look at their features, what makes them different, and why KappaX might be a better fit for you.
Here's a quick look at both interactive video platforms:
Tolstoy
Tolstoy aka goltolstoy is a platform known for helping businesses create interactive videos for their websites and marketing. It's especially good for e-commerce, allowing you to create shoppable videos where customers can add products to their cart directly from the video.
KappaX
KappaX is a beginner friendly interactive video platform that focuses on creating personalized and scalable interactive content. It's known for making all kinds of interactive experiences, from product demos and shoppable videos to engaging banner ads with its no-code drag-and-drop editor.
KappaX vs Tolstoy: Which is Best for Interactive Product Videos in 2025?
Parameters | KappaX | Tolstoy |
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Based in | India | New York / Israel |
Video types | Interactive product demos, shoppable videos, interactive guides, banner ads | On‑site widgets, carousels, stories, shoppable videos, video FAQs |
AI features | Voiceover, AI‑powered assistant | AI-powered personalization and product video recommendations, though AI isn’t the core product |
Best known for | Interactive video ads and shoppable video journeys | Creating video‑first shopping experiences via widgets and stories |
Analytics | Robust real-time insights on user behavior | Basic analytics on views, clicks, and some segmentation |
Personalization | Tailored to user persona or use case | Branching logic in interactive flows and personalized video feeds |
Integration | Notion, Salesforce, HubSpot, Google Ads, and more | Shopify, HubSpot, Klaviyo, Gorgias, Zapier, social platforms |
Scalability | High (suitable for enterprise or multi-brand use) | Moderate (best for individual stores, DTC brands, SMBs) |
Sales Enablement | Shortens sales cycles with tailored product journeys | Direct path to purchase via shoppable videos and embedded product links |
Collaborative features | Team sharing and role-based access controls | Team sharing and organizing content across stores and teams |
Free Plan | Free 14‑day trial available | Free forever plan with limited features plus tiered paid plans |
6 Features that make KappaX the Best Alternative to Tolstoy!
1. High Performing Interactive Content
KappaX focuses on creating interactive content that tells a story, rather than just being a simple tour. This turns a passive video-watching experience into an engaging one, which is perfect for creative marketing campaigns.
try out KappaX Interactive Video Maker now!
2. Interactive Elements
What really sets KappaX apart is its use of rich interactive elements like forms, polls, games, and calculators. These features encourage people to participate and make the journey more fun and memorable.
4. Collaboration
KappaX lets your whole team work on the same video at the same time. Team members can easily share ideas and make changes together. This helps you finish projects faster and launch new campaigns more quickly.
5. Multisize Editing
Create one video and use it everywhere. KappaX's editor makes your video look great on any screen, from a large computer to a small phone. This saves you a lot of time and effort because you don't have to make a separate video for each device.
3. Version Control
KappaX saves your work automatically as you go. You can also view and go back to older versions of your project if needed. This keeps your work safe and gives you the freedom to try new ideas without worry.
6. Instant Publishing
The process of creating, hosting, and distributing your interactive video is fast and simple with KappaX. You can create and test multiple versions of your video with just one click and get them live in a short amount of time.
KappaX Interactive Video Examples used by Top Brands
Example #1: Triumph Scrambler 400x
This interactive video demo showcases a motorcycle's features using a video. It gives you options like "reasons to ride," "experiences," and "colors" to explore, making it feel like a personalized journey.
Create your first Interactive Ad with KappaX Interactive Ad Maker
Example #2: Kiro Beauty Interactive Shoppable Ad
A beauty creator demonstrates the products in a short, engaging video. The ad is designed to enhance the shopping experience by letting users interact with the video.
- The featured products are:
- Non-Stop Airy Matte Liquid Lip
- Daily Dew Serum Foundation
- Shadow Me Eyeshadow Palette
- PH-Play Lip & Cheek Oil
The interactive product video includes clickable product hotspots, swipeable product carousels, and a clear call-to-action button with pricing details and embedded product links, making it easy for customers to learn more and buy.
Example #3: Vivo Interactive Video
This Product Video for the Vivo X50 series highlights the smartphone's camera features through a rich media experience. The ad uses interactive, branching videos to showcase "Extreme Night Vision," "Gimbal Stabilization," and "Lab Test" options.
Viewers can choose which feature they want to explore. The ad is centered on an animated Vivo X50 series smartphone and includes interactive elements like a "Buy Now" button that leads to the product page, as well as polls to boost engagement.
Example #4: WhatsApp Mobile Interactive Ad
This interactive ad highlights WhatsApp's message privacy features. It uses multiple short, engaging videos to make people aware of four different safety features:
- Meta Verified Badge
- Two-Step Verification
- Silence Unknown Callers
- Block and Report.
Viewers can choose which feature they want to learn about and watch a dedicated video for it. Each video includes a "Learn More" call-to-action (CTA) to guide the viewer to more information.
What Are Customers Saying About KappaX?
"The KappaX team understands your requirement and reverts with a solution and quick turnaround time. It’s a pleasure working with them."
- Subhadra Viadyanathan (Head of Marketing, HDFC Bank, India)
"The final results were beyond what we had hoped for. I recommend KappaX platform for tech and creativity."
- Romain Audouin (Digital Manager, Majid Al Futtaim, Dubai)
"With KappaX platform, the CTA was turned into a powerful Super-CTA that delivered a unique mix of content, data, technology & consumer choice."
- Srinivas Palasala (Manager Digital Solutions, Mercedes-Benz, Germany)
How to Get Started with KappaX? - Follow 4 Simple Steps
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Step 1: Share your campaign idea with our creative team. You can book a free demo session to get started.
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Step 2: Use our drag-and-drop, no-code editor to design your interactive video. You can work with logic and a prototype to build the experience.
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Step 3: Once your video is ready, it's easy to integrate it into your website or apps.
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Step 4: After you launch, you can analyze real-time interaction insights to optimize and improve your engagement.
Why Users like you are searching for a Better Tolstoy Alternative?
Tolstoy is a strong tool for adding interactive videos to your website, especially if you have a Shopify store. But if you're looking for an alternative that offers something more, you might be interested in a tool with:
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More creative freedom: A platform that allows for richer interactivity, not just simple clicks, but things like games, quizzes, and calculators.
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Deeper analytics: A tool that gives you more than just views and clicks, but real-time insights into user behavior and drop-off points.
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Better scalability for large businesses: A platform designed for enterprises or businesses with many brands that need to manage a lot of content easily.
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More diverse use cases: A tool that is not just focused on onsite experiences but can also be used for interactive ads and different kinds of marketing campaigns.
Final Thoughts
The product demos are the first aspect that captures customer attention. Creating a highly interactive product demo for your business can be challenging.
This blog explores each section in more depth and presents reasons why KappaX may be an ideal alternative to Supademo.
KappaX is more than just a substitute for Supademo. It offers a cohesive, dynamic, and logically rich interactive product demo experience that aligns with your brand identity and goals.