Interactive videos are one of the best ways for businesses to increase engagement and make content more personal. They let your viewers click, explore, and take part in the story instead of just watching.
Here, we’ll see how KappaX compares to ThingLink. We’ll go through their features, what makes them different, and why many brands prefer KappaX.
Here’s a quick look at both platforms:
ThingLink
ThingLink is popular for creating interactive media like images, videos, and 360° content. You can add clickable points (hotspots) that open extra information, images, videos, or links.
It’s often used in education, training, and virtual tours. ThingLink also supports VR content, making it good for immersive learning and storytelling.
However, its main strength lies in simple hotspot-based interactivity rather than advanced, custom interactive video journeys.
KappaX
KappaX is built for creating highly engaging and personalized interactive videos. From shoppable videos and product demos to ads and guided tours, KappaX focuses on helping brands turn simple videos into dynamic, clickable experiences.
With a no-code drag-and-drop editor, anyone can create interactive videos without technical skills. You can add quizzes, calculators, polls, and many other elements to keep viewers engaged and drive results.
KappaX vs ThingLink: Which One Fits Your Needs in 2025?
| Parameters | KappaX | ThingLink |
|---|---|---|
| Based in | India | Finland |
| Video types | Interactive product demos, shoppable videos, banner ads, interactive guides | Interactive videos, images, 360° tours, VR content |
| AI features | Voiceover, AI-powered assistant | Automatic translation, AI-assisted tagging |
| Best known for | Interactive video ads and shoppable experiences | Education, e-learning, and virtual tours |
| Analytics | Real-time data on user actions and clicks | Basic engagement analytics |
| Personalization | Custom journeys for each user persona | Standard branching and hotspot interactions |
| Integration | Notion, Salesforce, HubSpot, Google Ads, and more | LMS platforms, Microsoft Teams, Moodle |
| Scalability | High (suitable for large campaigns) | Moderate (focused on learning and training) |
| Sales Enablement | Helps close sales faster with interactive journeys | Limited sales-focused features |
| Collaborative features | Role-based access and workflow control | Shared editing and comments |
| Free Plan | Available for a free 14-day trial | Limited free version |
Why are People Looking for a ThingLink Alternative?
ThingLink is great for simple hotspot-based interactivity, but you may need something more advanced if you want:
- More creative elements: Beyond hotspots, you want polls, forms, calculators, and other engaging tools.
- Marketing-focused features: Support for shoppable videos, ads, and lead generation.
- Better scalability: Easy to create and manage campaigns across multiple brands.
- Simple no-code editing: A truly beginner-friendly drag-and-drop setup.
If your goal is to create interactive content that sells products, drives actions, and works at scale, KappaX is a strong choice.
8 Features that makes KappaX the Best ThingLink Alternative!
1. Interactive Visuals
KappaX makes videos more than just something to watch. It turns them into interactive journeys with high-quality visuals, clean layouts, and smooth transitions. Every element is designed to grab attention and guide the viewer through a story that feels natural.
Try KappaX Interactive Video Maker today!
2. Auto Animate/Smart Animate
This feature helps you make your videos look smooth and professional. It adds cool transitions and movements for you, like a magic helper. You don't need any special skills to make your videos look amazing and keep viewers watching.
3. Drag & Drop Editor, So Easy to Use
You don’t need to hire a developer to create professional-looking interactive videos. KappaX has a simple drag-and-drop editor that lets you add layers, clickable elements, and logic-based paths with just a few clicks.
We have step-by-step guides and templates so beginners can start quickly, while advanced users have the flexibility to customize every detail.
4. Real Time Collaboration
This tool lets many people work on the same video at the same time. Team members can all share ideas and make changes together, which makes finishing a project fast and easy. It's like working on a group project, but everyone can work at once.
5. Multi-Size Editing
You only need to create one video for every screen. This feature makes your video look good on a big computer screen or a small phone. You save time and effort because you don't have to make a different video for each device.
6. Auto Save & Version Control
KappaX saves your work by itself as you create your video, so you never lose it. You can also look at older versions of your project if you want to. This means your work is always safe, and you can easily go back to a previous design if you change your mind.
7. Instant Publishing
When your video is done, you can share it right away. You don't have to wait for a long time to get it ready. This means you can get your video in front of your audience in just a few seconds.
8. Proven Results
KappaX has helped brands achieve significant growth in viewer engagement and productivity. Past campaigns have shown:
- 4x increase in engagement - more clicks, shares, and interactions
- 3x longer watch times - viewers stay connected to the content
- 8x boost in productivity - faster campaign creation and delivery
These results show that interactive videos not only look good but also deliver real business value.
Famous Brands Bringing Stories to Life with KappaX
Example #1: WhatsApp Privacy Interactive Ad
This short, clickable ad highlights four privacy tools: Meta Verified Badge, Two-Step Verification, Silence Unknown Callers, and Block & Report. Viewers can pick the feature they want to explore and tap “Learn More” for extra details.
Example #2: Finnegan Office Virtual Tour
Finnegan used KappaX to give visitors a fun, self-guided tour of their Munich office. People could click through different zones like “Meet & Eat” and “Relax & Play,” explore 360° views, and discover extra info with a tap.
Example #3: Triumph Scrambler 400X Product Demo
This interactive video lets bike lovers choose what they want to see first - “Reasons to Ride,” “Experiences,” or “Colors.” Each choice takes them on a path tailored to their interests.
Example #4: Ski Dubai Winter Adventure Guide
Ski Dubai wanted to showcase all their activities in one smooth, interactive journey. Visitors could pick what interested them, learn more instantly, and book right away all without leaving the video.
What Are Customers Saying About KappaX?
"The KappaX team understands your requirement and reverts with a solution and quick turnaround time. It’s a pleasure working with them."
- Subhadra Viadyanathan (Head of Marketing, HDFC Bank, India)
"The final results were beyond what we had hoped for. I recommend KappaX platform for tech and creativity."
- Romain Audouin (Digital Manager, Majid Al Futtaim, Dubai)
"With KappaX platform, the CTA was turned into a powerful Super-CTA that delivered a unique mix of content, data, technology & consumer choice."
- Srinivas Palasala (Manager Digital Solutions, Mercedes-Benz, Germany)
Getting Started with KappaX is Simple – Just Follow These 4 Steps
- Step 1: Share your project idea with the KappaX creative team. You can book a free demo to see how the platform works.
- Step 2: Use the no-code drag-and-drop editor to design your interactive video. Add clickable elements, set up paths, and preview your ideas in real time.
- Step 3: Once your video is ready, easily embed it into your website, online store, or apps.
- Step 4: After launch, check real-time analytics to see how people interact with your video and use the insights to make it even better.
Final Thoughts
Interactive videos are one of the most effective ways to keep your audience engaged. While ThingLink is great for simple hotspot-based interactions, KappaX takes things further with richer features, more creative options, and tools built for marketing, sales, and e-commerce.
KappaX is not just an alternative to ThingLink, it’s a complete solution for brands that want highly engaging, visually appealing, and results-driven interactive content. It gives you the freedom to design experiences that match your brand and connect with your audience in a memorable way.
