Perfect Banner Sizes & Dimensions Guide 2025 (Platform Wise)

Banner sizes are the images that users see first when visiting a website. They create the first impression of a platform, making it crucial to perfect them in terms of size, creativity, and visual impact. 

A banner image helps maintain a consistent and professional brand identity across various platforms. However, each platform has its unique banner size recommendations, which we will explore in this banner size guide blog. Selecting the right banner size enhances user experience and brand recognition by ensuring that images are visually appealing, appropriately sized, and well-aligned with the platform. 

Here are the recommended banner sizes for all popular platforms, including social media, websites, and display ads.

Banner Sizes Guide for Social Media Platforms

Facebook Cover Photo Size

The first thing people see when they visit your Facebook profile or page is your cover photo, which shows at the top. It is an artistic depiction of your event, personality, or brand. Choosing the right Facebook banner size is very important to showcase the brand’s element along with the information nicely. 

Recommended Facebook Profile and Business Page Cover Photo Size: 

• Desktop size in pixels: 820x312 px
• Smartphone size in pixels: 640x360 px 
• Minimum required size: 400x150 px
• Aspect Ratio: 16:9
• Accepted format: sRGB JPG, PNG
• File Size: Under 100KB to load fast

Recommended Facebook Group Cover Photo Size:

• Banner size in pixels: 1640x856 px
• Aspect Ratio: 1.91:1
• Accepted formats: sRGB JPG, PNG
• File Size: Under 100KB to load fast

Recommended Facebook Event Cover Photo Size:

• Event Cover Image/Video size in pixels: 1920x1005 px
• Minimum image requirement: 812x312 px
• Event Cover Image/Video size aspect ratio: 16:9
• Number of Images: Up to 5
• Video length: 20-90 seconds
• Accepted formats: PNG, MP4, JPG, and MOV
• Safe Area: 560px by 315px in the center for text and logo

X (Twitter) Banner Size

X’s (formerly Twitter) header image appears at the top of the profile page. For an optimal fit, use a rectangular image with the dimensions specified below. Choose appropriate fonts and text colors to emphasize key elements such as the company name, content, or logo. Make sure it is creative and attention-grabbing to quickly capture users' interest.

• Banner/Header size in pixels: 1500x500 px
• Aspect Ratio: 3:1
• Accepted formats: JPG, PNG, JPEG
• File Size: Under 2 MB

LinkedIn Banner Size

LinkedIn is the world's largest professional social network, where users seek jobs, learn, and connect with industry experts. Adding a cover photo to your profile enhances its visual appeal. You can showcase your personality or interests in the ideal size to stand out to recruiters. 

• Banner/Header size in pixels: 1128x191 px
• Aspect Ratio: 5.91:1
• Accepted formats: PNG, JPEG
• File Size: Under 3 MB

Pinterest Banner Size

Pinterest is primarily an image/video-sharing website. Customize your Pinterest cover banner image to make it more fun and exciting. Add an image that tells something about yourself or the business. Choose the right dimension and slay it.

• Banner/Cover image size in pixels: 800x450 px
• Aspect Ratio: 16:9
• Accepted formats: PNG, JPEG
• File Size: Under 2 MB

Discord Banner Size

Discord is a well-known social networking platform for VoIP (Voice over Internet Protocol) instant messaging. Generally, people use it to showcase a new project or to visually express the personality of their brand.

• Server Banner size in pixels: 960x540 px
• Aspect Ratio: 16:9
• Accepted formats: PNG, JPG, or GIF
• File Size: Under 8 MB

Reddit Banner Size

Reddit is a community-driven social platform where millions of users make interactions. An attractive image that appears at the top of a user's profile or a subreddit page is called a Reddit banner. It comes in large, medium, and small sizes, but the most recommended size is:

• Desktop size: 1920x384 px
• Mobile phone size: 1600x480 px
• Aspect Ratio: 5:1
• Accepted formats: PNG, JPG
• File Size: Under 5 MB

Blue Sky Banner Size

Bluesky is a social media platform for microblogging, posting short content in the form of text, image, or video. In order to highlight your brand's identity, personality, or colors throughout your profile, banner images complement profile pictures.

• Size in pixels: 1500x500 px
• Aspect Ratio: 3:1
• Accepted formats: PNG, JPG, JPEG
• File Size: Under 1 MB

These are the recommended banner sizes given in the platform's image guidelines. Despite that, one should keep a safe zone for the banner images in mind. Additionally, create an image appealing with all the important brand elements inside the safe zone.

Banner Sizes Guide for Video Platforms

YouTube Banner Size

It is the first thing someone visiting your YouTube channel will see, and it extends horizontally across the top of the page. A cover photo that embodies your brand identity and content is ideal for the channel. As per YouTube cover image guidelines:

• Size in pixels: 2560x14400 px
• Minimum size requirement: 2048x1152 px
• Safe area for logo and text: 1546x423 px
• Aspect Ratio: 16:9
• Accepted formats: PNG, JPG, JPEG
• File Size: Under 6 MB

Twitch Banner Size

The American video live-streaming platform Twitch is commonly recognized for its coverage of video games and esports events. As a creator, you can set up your channel and its banner image because all the important information about you and your streams will be available to viewers and other users on your channel page.

• Size in pixels: 1200x80px
• Aspect Ratio: 5:2
• Accepted formats: PNG, JPEG
• File Size: Under 10 MB

Banner Sizes Guide for Google Forms and Display Ads

Google Display Ads Banner Size

One of the most effective ways to reach consumers is through Google display ads. Leveraging Google's extensive network and the flexibility to adjust targeting and design allows you to engage a broad range of audiences. 

Creating Google Ads is a significant task, and we are here to assist you with Google Ads display ad sizes to simplify your work. Since display ads come in various sizes, here are the commonly used banner sizes for display ads:

• Leaderboard banner: 728x90 px
• Large rectangle banner: 336x280 px
• Medium rectangle banner: 300x250 px
• Half-page banner: 300x600 px
• Mobile banner: 320x100 px
• Skyscraper banner: 120x600 px
• Aspect Ratio: 1:1 and 1.91:1
• Accepted formats: PNG, JPG, GIF
• File Size: Under 150 KB

Email Banner Size

Email banners are high-quality images that are positioned at the top or bottom of an email to establish its tone and messaging using colors and short texts. You could boost the engagement and click-through rate of your email by up to 20% with a striking banner. 

• Desktop size: 650 - 700px by 90 - 200px
• Mobile phone size: 350x100 px
• Accepted formats: PNG, JPEG
• File Size: Under 40 KB

Google My Business Banner Size

Any local business must have a Google My Business (GMB) profile; however, having a profile alone is insufficient. Choosing the appropriate cover photo in the ideal size can really influence people to click and engage. 

• Size in pixels: 1024x576 px
• Aspect Ratio: 16:9
• Accepted formats: PNG, JPG
• File Size Limit: 10 KB - 5 MB

Google Form Banner Size

Google Forms is simply used for creating surveys, feedback, quizzes, and more. It provides a facility for customizing the form's header image using one from the existing themes or uploading one of your own. 

• Banner size in pixels: 1600x400 px
• Aspect Ratio: 4:1
• Accepted formats: PNG, JPG, JPEG
• File Size: Under 500 KB

Banner Sizes Guide for Some Popular Websites

Amazon Banner Size

Amazon is a global e-commerce platform that offers a wide variety of products. If you sell items on Amazon, you should optimize your storefront banner with your top-selling products and ensure it aligns with your logo and brand image. To make sure the image fits the store page, follow these size specifications:

• Banner size in pixels: 3000x600 px
• Safe Area: 70% of the image from the center
• Aspect Ratio: 5:1
• Accepted formats: PNG, JPG, TIFF
• File Size: Under 5 MB

Etsy Banner Size

Etsy is an international online marketplace that specializes in antique, handcrafted, and creative products. It gives individual sellers a platform on which to display their products. The banner or cover image appears at the top of your store page. You can choose between a large banner and a small banner. 

• Large banner size in pixels: 3360x840 px
• Small banner size in pixels: 1200x160 px
• Aspect Ratio: 4:1
• Accepted formats: PNG, JPG, GIF
• File Size: Under 1 MB

eBay Banner Size

eBay is an American e-commerce company where users are allowed to buy and sell retail goods. The goal of your store's main picture, also known as the billboard, is to draw in customers and educate them about your brand, products, and even seasonal updates.

• Size in pixels: 1280x290 px
• Aspect Ratio: 4.41:1
• Accepted formats: PNG, JPG, JPEG
• File Size: Under 12 MB

Eventbrite Banner Size

Eventbrite is an online tool that assists users in planning, promoting, and overseeing events. Make your unique Eventbrite banner in the correct dimensions to grab everyone's attention.

• Banner size in pixels: 2160x1080 px
• Aspect Ratio: 2:1
• Accepted formats: PNG, JPEG
• File Size: Under 10 MB

SoundCloud Banner Size

Artists, podcasters, and other producers can publish, share, and market their music and audio recordings on SoundCloud, a well-known audio streaming website. Know its correct header size:

• Header size in pixels: 2480x520 px
• Aspect Ratio: 5:1
• Accepted formats: PNG, JPEG
• File Size: Under 2 MB

Shopify Banner Size

Shopify enables companies to design, modify, and run online stores. If you don't optimize your banner images, users may see images that are too large or too small, which makes the experience a little bad for them. Create website banners that are responsive with the appropriate dimensions and small sizes.

• Desktop size: 1200x400 px
• Smartphone size: 360x120 px 
• Aspect Ratio: 3:1
• Accepted formats: PNG, JPEG, SVG, WebP, GIF, TIFF
• File Size: Under 500 KB

Wrapping it up

Using appropriately sized banner images on your website enhances user experience across devices. Images that are too small, pixelated, or of low quality may negatively impact how your content is perceived. Conversely, well-sized, high-quality photos provide potential buyers with more visual information and improve the brand's credibility compared to competitors. 

The blog outlines the standard banner sizes and dimensions with aspect ratios for major platforms to address image resizing issues.