6 Best Interactive Video Software in 2025 (with Real Time Analytics)

Creating interactive videos seems daunting, but surprisingly, adding interactive elements has become much easier with online interactive video software.

Before diving deeper into the best interactive video software, let’s first understand what interactive videos are and their role in bringing engagement.

What are Interactive Videos?

Interactive videos are a type of video that lets you do more than just watch. They require you to click, tap, or make choices as you view, which can change the story, answer questions, or even buy a product right from the video.

Unlike regular videos, they keep viewers involved by giving choices, clickable storylines, and actions to take while the video plays.

check these 8 High Performing Interactive Ad Examples

Key Benefits of Interactive Videos

• Increased Engagement: According to 66% of marketers, interactive content positively influences engagement rate. It promotes user participation and response to a great extent. 
• High Conversion Rate: Using interactive videos for ads increases conversion rates by 20%. When a user interacts with interactive media, their participation gives a personalized experience that leads to higher conversion. 
• Optimized Strategy: 53% of marketers have already included interactive content in their marketing strategy. Businesses have analyzed the potential of this form of marketing and are embracing it in some ways for better performance.

What are Interactive Video Software?

Interactive Video Software lets people create videos that viewer can click, and even interact with. In Simpler way, It gives viewers the ability to watch video based on their behavior and the interaction.

These software let you add interactive elements such as buttons, CTAs, quizzes, hotspots and branching paths as well. So that Viewers just don't watch, they also interact with it, hence improving the conversion rates.

7 Different Types of Interactive Videos used in Marketing

1. Interactive Videos

These are videos where viewers can click, tap, or choose options while watching. For example, they might click on a button inside the video, pick a storyline, or explore extra information. Instead of just watching, people take part in the video.

2. Interactive Ads

These are ads that let people do something while they view them. It could be swiping, tapping, answering a quick poll, or playing with a small game. The goal is to grab attention and make the ad more memorable than a normal static ad.

3. Interactive Product Demo

These are demo videos that show how a product works. But instead of just watching, people can click on parts of the video to explore features, see tutorials, or compare different products. It helps customers understand the product better.

Also Check: 5 Best Interactive Product Demo Makers

4. Interactive Shoppable video

These ads show products inside the video and let viewers buy directly by clicking on the item. For example, a fashion video could let you tap on a dress to see the price and purchase it. This makes shopping faster and more fun.

Also Check: Top 5 Interactive Shoppable Video Platforms

5. Interactive Quizzes & Polls

These are simple question-based content pieces where people answer questions, take a quiz, or vote in a poll. Brands use them to learn about customers’ interests while keeping them engaged in a fun way.

6. Personalized Interactive Content

Here, the content changes based on what the viewer chooses. For example, a video might ask: “Do you want to see the business plan or the personal plan?” and then play a different video depending on the choice. This makes the experience feel tailored for each person.

Also Check: Benefits of Interactive Advertising

6 Best Interactive Video Software in 2025 (with Real Time Analytics)

1. KappaX

KappaX is a free, interactive, no-code video software used by top marketers and content creators. You can create a dynamic, personalized, and interactive experience across various platforms. It offers tools for crafting highly converting interactive product ads with its shoppable video software. 

Additionally, it supports personalization and gives users the freedom to navigate the ad as they wish. 

Key Features:

• The videos are hosted on AWS to ensure quicker loading times, so the ad doesn’t take long to open. 
• It is considered best for creating e-commerce, marketing, and product advertisement videos. One can enrich their ads with informative content, premium images, videos, and engaging features.
• According to their advanced analytics, videos achieve 4x more engagement and 3x more average time spent. 

Pricing: Available for a Free Trial

Real Life Interactive Video Examples:

• Triumph Scrambler 400 X Interactive Video
• Whatsapp Mobile Interactive Ad
• IIFL Securities AI-Enabled Interactive Ad

2. Mindstamp

Mindstamp is an interactive film software that creates an immersive experience using engaging elements. It helps to create personalized videos that can boost engagement and conversion. 

Key Features:

• It offers 30+ interactive video features, from branching to quizzes to drawings, to generate more engagement and clicks. 
• It also allows creating interactive training videos that can be embedded in LMS platforms for remote and after-school learning for students. 
• It provides a RESTful API to track, analyze, and retrieve data about interactions. You can also create personalized links catering to specific users to offer them a dynamic video ad experience.

Pricing:

3. ThingLink

ThingLink creates simple and engaging courses and experiences using images, videos, 360-degree media, 3D models, or real items. It supports the creation of interactive marketing materials for educational courses.

It has been recognized as one of the best interactive video platforms in 2025 due to its all-in-one interactive feature.

Key Features:

• User-friendly editor with a scenario builder to create engaging videos that enhance the learning experience of the students. 
• Integrates maps, aerial views, and virtual reality (VR) to produce captivating videos for all advertising and training needs.
• It is an award-winning platform that facilitates the creation, sharing, and learning of multimodal immersive experiences for educators and students. 

Pricing:

4. Spott

Spott.ai is a beginner-friendly interactive film maker website where you can easily generate images, PDFs, and videos using the interactive inbuilt templates. 

The interactive film software allows real-time data about the content performance and provides seamless integration of images, videos, catalogs, and interactive elements in the content. You can choose from 1000+ templates relevant to your website.

Key Features:

• Comes with a knowledge center to assist in creating interactive content from scratch.
• Supports publishing and connecting with multiple platforms like WordPress, Shopify, and Google Ads.
• With the help of its many interactive templates, this interactive film software can produce highly engaging advertisements that can boost click-through rates by as much as 200%.  

Pricing : Tailored pricing as per service request

5. Smartzer

Smartzer is the most commonly used video platform by e-commerce marketers to create interactive live streams and shoppable videos. You can design short-form video content to get increased engagement and sales. 

One of the finest ad tools to create clickable videos and earn sales directly from tapping the CTA button. It also supports creating educational, branching, and hotspot videos to drive better engagement by generating a dynamic product experience that boosts conversion for Instagram and TikTok.

Key Features:

• By transforming a static video ad into an interactive format, it can boost conversion by five times and improve page views and click-through rate by up to 43%. 
• It creates a smooth shopping mobile interactive video for various platforms.

Pricing:

6. Adventr

Adventr is a platform for creative software that produces cutting-edge entertainment videos. It enables gamers to communicate via voice, touch, or even a smartphone.

With its captivating features, this video software platform creates intriguing content that allows viewers to interact with advertisements. It simplifies sharing and distribution on websites, social media, ad networks, business video players, and other platforms.

Key Features:

• It includes an easy drag-and-drop editor for creating multiplayer gaming videos.
• This interactive gaming software allows voice elements to be enabled in the games, allowing players to navigate the game using their voice.
• Cloud-based distribution reaches a wide audience across smartphones or TVs.

Pricing:

Also Know: 6 Best Free Ad Creation Tools in 2025

Comparison of 6 Best Interactive Video Software

Final Thoughts

The above-mentioned interactive video software are the best in the business, often used by big brands to maximize their creative performance. You can choose any of them based on your needs and the feature requirements!