Video consumption has increased significantly over the years; short-form videos, such as Instagram Reels, YouTube videos, or shorts, are particularly engaging content.
Given the growth of video content across platforms, marketers are compelled to innovate. Adding interactivity to videos can transform the viewing experience, making it feel like a movie for the audience.
But If you're running short on time, here's the quick summary of top 6 interactive video software and platforms to create interactive videos.
Creating interactive videos seems daunting, but surprisingly, adding interactive elements has become much easier with online interactive video software.
Before diving deeper into the best interactive video software, let’s first understand what interactive videos are and their role in bringing engagement.
What are Interactive videos?
Videos themselves are a form of interactive content. To understand them more precisely, Interactive video content is rich media content where viewers are encouraged to participate or act through clicks, fun games, quizzes, polls, and more.
Unlike static videos, interactive film videos have clickable storylines and shoppable CTAs that require users' active involvement.
Also Check: Interactive Marketing Benefits & Popular Examples
Key features of Interactive Videos
- Increased Engagement: According to 66% of marketers, interactive content positively influences engagement rate. It promotes user participation and response to a great extent.
- High Conversion Rate: Using interactive videos for ads increases conversion rates by 20%. When a user interacts with interactive media, their participation gives a personalized experience that leads to higher conversion.
- Optimized Strategy: 53% of marketers have already included interactive content in their marketing strategy. Businesses have analyzed the potential of this form of marketing and are embracing it in some ways for better performance.
Types of Interactive Videos
1. Interactive Story
A story video related to features, use cases, or testimonials that engages users and prompts an action, either by link click, swipe, or profile visit. It can include branching or hotspot elements that enable users to choose the story’s path they wish to proceed with. It follows a storyline that keeps the viewers hooked until the end.
2. Demonstration video
Displays the types, features, and usage of single or multiple products using a guided video. The quick demonstration video uses an AI assistant that gives the demo and enables customers to use the product efficiently. You can include clickable overlay options for a multiple-product demonstration.
3. Interactive Games, Quizzes, Calculators and polls
Videos embedded with fun games, quizzes, or polls to engage users actively increase the chance of conversion significantly. These types of interactive content create a buzz on social media platforms and go viral on social media platforms. You can add a survey or feedback form at the end, asking questions about the ad experience to better understand users’ experience.
4. CTA and response
Interactive films that feature multiple CTA buttons for different responses from the users. Use the Learn More or Know More CTAs that link directly to the website to get detailed information. Correct placement and a strong CTA appeal to users to click on the ad to know the details or to perform an action.
5. Shoppable video
Product specification videos that provide the option to buy from the given link. Interactive software companies design highly creative and unique shoppable videos to maximize the number of clicks and sales using product-info popups and converting CTAs.
6. Clickable hotspots
Viewers may pick whatever sections of the video they would like to engage with. The ad is displayed further according to their selected preference, which makes the video-watching experience tailored to their choices. One of the trending interactive features that many brands are trying to experiment with in their marketing strategy.
7. Personalized ads
Enabled with branching logic to allow viewers to choose their video path. Users can select part of the video they decide to go with. This gives them the freedom to decide the way they want to proceed and makes the ad viewing experience personalized.
Also Check: Benefits of Interactive Advertising
6 Best Interactive Video Software
1. KappaX
KappaX is a free, interactive, no-code video software used by top marketers and content creators. You can create a dynamic, personalized, and interactive experience across various platforms. It offers tools for crafting highly converting interactive product ads with its shoppable video software.
The key features include creating clickable hotspots and shoppable, interactive videos for multipurpose use across different industries. It comes with built-in analytics to track key metrics such as the number of interactions and CTA clicks.
Additionally, it supports personalization and gives users the freedom to navigate the ad as they wish.
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The videos are hosted on AWS to ensure quicker loading times, so the ad doesn’t take long to open.
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It is considered best for creating e-commerce, marketing, and product advertisement videos. One can enrich their ads with informative content, premium images, videos, and engaging features.
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According to their advanced analytics, videos achieve 4x more engagement and 3x more average time spent.
| Pricing | Available for a free trial |
|---|
Also Check: 8 Brilliant Interactive Ad Examples (with Live Preview)
Mindstamp
Mindstamp is an interactive film software that creates an immersive experience using engaging elements. It helps to create personalized videos that can boost engagement and conversion.
The important features consist of a robust analytics and reporting engine to track users' data and insights. It aids advertisers in converting impressions into clicks through lead capture and product discovery videos. It promotes easy and swift integration with video and data platforms.
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It offers 30+ interactive video features, from branching to quizzes to drawings, to generate more engagement and clicks.
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It also allows creating interactive training videos that can be embedded in LMS platforms for remote and after-school learning for students.
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It provides a RESTful API to track, analyze, and retrieve data about interactions. You can also create personalized links catering to specific users to offer them a dynamic video ad experience.
| Plans | Pricing |
|---|---|
| Basic | $59/mo |
| Core | $179/mo |
| Pro | $299/mo |
| Enterprise | Contact |
ThingLink
ThingLink creates simple and engaging courses and experiences using images, videos, 360-degree media, 3D models, or real items. It supports the creation of interactive marketing materials for educational courses. It only caters to specific industries, primarily to business, the public, and the education sectors. Its services are available in 190 countries worldwide, with over 10 million participants so far. It has been recognized as one of the best interactive video platforms in 2025 due to its all-in-one interactive feature.
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User-friendly editor with a scenario builder to create engaging videos that enhance the learning experience of the students.
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Integrates maps, aerial views, and virtual reality (VR) to produce captivating videos for all advertising and training needs.
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It is an award-winning platform that facilitates the creation, sharing, and learning of multimodal immersive experiences for educators and students.
| Plans | Pricing |
|---|---|
| Creator | $41/mo |
| Team | $208/mo |
| Enterprise | Custom |
Spott
Spott.ai is a beginner-friendly interactive film maker website where you can easily generate images, PDFs, and videos using the interactive inbuilt templates.
The interactive film software allows real-time data about the content performance and provides seamless integration of images, videos, catalogs, and interactive elements in the content. You can choose from 1000+ templates relevant to your website.
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Comes with a knowledge center to assist in creating interactive content from scratch.
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Supports publishing and connecting with multiple platforms like WordPress, Shopify, and Google Ads.
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With the help of its many interactive templates, this interactive film software can produce highly engaging advertisements that can boost click-through rates by as much as 200%.
| Pricing | Tailored pricing as per service request |
|---|
Smartzer
Smartzer is the most commonly used video platform by e-commerce marketers to create interactive live streams and shoppable videos. You can design short-form video content to get increased engagement and sales.
One of the finest ad tools to create clickable videos and earn sales directly from tapping the CTA button. It also supports creating educational, branching, and hotspot videos to drive better engagement by generating a dynamic product experience that boosts conversion for Instagram and TikTok.
Why Choose It:
- By transforming a static video ad into an interactive format, it can boost conversion by five times and improve page views and click-through rate by up to 43%.
- It creates a smooth shopping mobile interactive video for various platforms.
| Plans | Pricing |
|---|---|
| Smartzer Standard | $999/mo |
| Smartzer Plus | $1,799/mo |
Read: 6 Effective Ways to Increase Ad Engagement
Adventr
Adventr is a platform for creative software that produces cutting-edge entertainment videos. It enables gamers to communicate via voice, touch, or even a smartphone.
With its captivating features, this video software platform creates intriguing content that allows viewers to interact with advertisements. It simplifies sharing and distribution on websites, social media, ad networks, business video players, and other platforms.
Why Choose It:
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It includes an easy drag-and-drop editor for creating multiplayer gaming videos.
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This interactive gaming software allows voice elements to be enabled in the games, allowing players to navigate the game using their voice.
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Cloud-based distribution reaches a wide audience across smartphones or TVs.
| Plans | Pricing |
|---|---|
| Starter | $29/mo |
| Business | $129/mo |
| Teams | $349/mo |
| Enterprise | Contact |
Also Know: 6 Best Free Ad Creation Tools in 2025
Comparison of Interactive video Platforms
Based on Features and Pricing Model
| Platforms | Hotspots | Quizzes | Branching | Shoppbale | Analytics | CRM Integration | AR/VR | 360° Videos |
|---|---|---|---|---|---|---|---|---|
| KappaX | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes |
| Mindstamp | Yes | Yes | Yes | No | Yes | Yes | No | No |
| ThingLink | Yes | No | Yes | No | Yes | No | Yes | Yes |
| Smartzer | Yes | No | No | Yes | Yes | Yes | No | Yes |
| Spott | Yes | No | No | Yes | Yes | Yes | No | No |
| Adventr | Yes | No | Yes | No | Yes | No | No | No |
Based on Use Cases, Top features
| Platform | Best For | Pricing (USD) | Top Features |
|---|---|---|---|
| KappaX | Performance marketing, ads | Free trial, Contact for pricing | - AI-powered creative optimization - Clickable elements & branching - CRM sync |
| Mindstamp | Training, education, lead capture | 299/month 7-day trial | - Hotspots, quizzes, branching - CRM integration - Personalization features |
| ThingLink | Education, virtual tours, 360° | 208/month Custom Pricing for Enterprises | - 360° video/image support - VR & LMS integrations - Scenario-based learning |
| Spott | E-commerce, marketing | Tailored pricing as per service request Free Demo | - Shoppable video & images - Interactive PDFs - Analytics + conversion tracking |
| Smartzer | Retail, fashion, livestream sales | 1799/month, Enterprise only (contact sales) | - Shoppable hotspots - Livestream support - Real-time analytics & branding |
| Adventr | Creative campaigns, social video | Free–$29/month Free trial | - Voice & button-based interaction - Branching videos - Shareable embeddable player |
Final Thoughts
The above-mentioned interactive video software are the best in the business, often used by big brands to maximize their creative performance.
But to sum it up,
- Most Affordable: KappaX & Adventr (Free plan available)
- Best for Immersive Learning: ThingLink
- Most Feature-Rich for Marketing: KappaX & Smartzer
- Best for Interactive Commerce: Spott.ai
- Best for Internal Learning/Training: Mindstamp
