Interactive ads are becoming popular these days due to their unique advantages over traditional or static ads. Brands need to upgrade their marketing game from direct marketing to interactive marketing to make a strong presence in the overcrowded market.
Here are the 8 interactive ad examples that combined unparalleled creativity and conceptualization to create high conversion and engaging ads serving different industries:
Note: All the interactive ad examples you see here are live, you can try interacting with them in real-time while staying on the page.
1. Immersive Ad Example: Triumph Scrambler 400 X
Triumph’s Scrambler 400 X bike ad includes its features, specifications, and reasons to ride it through a highly engaging video. The ad video highlights the reasons to ride, the experience, and the available color options. The engaging tone of the content grabs users' attention.
The ad presents various reasons to ride it and shares experiences from automotive journalists and motorbike enthusiasts. Lastly, it showcases the three color options with a CTA directing viewers to the website.
It used a storytelling video, clickable hotspots, branching, thrilling audio, and a CTA to make it more interactive.
2. Mobile Interactive Ad Example: WhatsApp
WhatsApp promotes its “message privacy” feature for protection by integrating multiple interesting videos in the advertisement. The ad aims to make people aware of the four different safety features launched by WhatsApp:
- Meta Verified Badge
- Two-Step Verification
- Silence Unknown Callers
- Block and Report
The ad contains four different videos dedicated to each feature, with a “Learn More” CTA. It consists of High-quality, engaging videos, video branching, reactions, and CTA interactive elements.
3. AI-Enabled Ad Example- IIFL Securities
Know the details about the IIFL Derivatives Advantage Fund by the IIFL expert Zoya. This interactive ad example uses an AI-powered assistant to answer your selected queries displayed on the ad screen. She explains the fund details based on the chosen goal:
- Growth,
- Diversification, and
- Stability.
The ad further expands the option, and Zoya comes to your service and describes all the listed points. The ad example used clickable hotspots, a built-in calculator, a strong CTA button, and video branching, along with English subtitles features that make it even more engaging.
4. Interactive Video Ad Example: Emirates NBD
Emirates NBD, a private banking and finance company, introduces the Etihad Guest Credit Card and offers up to 200,000 Etihad Guest Miles. The video ad offers the option to choose the progression of the video between solo and family travel.
Multiple countries and activities are available, each with estimated Etihad Guest Miles. Upon choosing the place and type of activity you want to go with, you are provided with three different choices:
- A fast track to Etihad Gold Tier status,
- Complimentary intercity airport transfer, and
- Discount details of Etihad Guest Miles redemption.
It used Branching, multiple CTAs, a quick shareable option, short story format, audio, and pop-up interactive elements.
5. Interactive Shoppable Ad Example: Kiro Beauty
Kiro Beauty advertises its four bestselling products using a shoppable ad format. The video enhances the user's shopping experience through an interactive short-form video ad. The shoppable video ad features a beauty content creator who demonstrates the application of Kiro Products on herself.
The products are:
- Non-Stop Airy Matte Liquid Lip
- Daily Dew Serum Foundation
- Shadow Me Eyeshadow Palette
- PH-Play Lip & Cheek Oil
The video has a compelling call to action button, catalogs, and swipe-up, down, left, and right features with pricing information. KappaX used engaging demonstration videos, clickable product hotspots, swipeable product carousels, and embedded product links for a smooth shopping experience.
Also check: 10 Effective Ways to Improve Conversion Rates
6. Interactive Film Example: Mercedes
Mercedes promotes the two new models with their features and color options to encourage interaction among the viewers. The ad is designed by the most commonly used interactive video software, KappaX.
The goal is to encourage customers to interact with the Mercedes cars’ features:
- Comfort
- Variants
- Technology
- Perfromance
The video is supported by interactive elements like clickable hotspots, branching, audio, shareable options, and CTA so that users can know all the important aspects of the chosen car model in the most creative way possible.
Also Check: 6 Best Interactive Video Software in 2025
7. Rich Media Ad Example: Vivo
Vivo markets its X50 series camera performance using multimedia and videos. The video includes branching videos for Extreme Night Vision, Gimbal Stabilization, and Lab Test options.
It comes with an animated Vivo X50 series smartphone and a “Buy Now” button that directs to the Vivo product page. It has unique elements such as a shopping CTA and, poll to boost engagement on the ad.
8. Interactive Video Experience Ad Example: SUZUKI
Comparison of Suzuki’s Vitara and Jimny models based on their key features, with an option to book a test ride. The ad supports real-time color customization to showcase more than 10 color variants of both models.
Up next comes the features option to navigate each car’s new design and specifications. It has video branching, hotspot areas, language change, and swipe left-right with the share option to maximize the interaction.
Final Thoughts
You observed various types of interactive ad examples tailored to different industries. The best part about creating interactive ads with KappaX is that it includes an inbuilt analytics feature that provides ad engagement data in real time. These ads enhance engagement rates by converting ad impressions into clicks and interactions.
If you want to learn more about interactive ads and how they can help transform your advertising game, visit our blog section to explore in detail.
