Top 5 Interactive Shoppable Video Platforms (with Real-Time Analytics)

Are you still advertising a product by displaying product images on your website or social media, and not getting enough sales? You might be missing out on the shoppable video feature.

The e-commerce industry is undergoing major transformation in operations, supply chain, and marketing. Digital advancements in the e-commerce landscape are making it possible to have the best live shopping experience for users, precise targeting, and personalization at scale.

In this blog, we will discuss the best shoppable video platforms for eCommerce businesses to excel at driving conversions. Before that, let’s understand the meaning of shoppable video and its importance for a retail and e-commerce business.

What is a Shoppable Video?

An interactive video that blends the features of product marketing and selling in one place. Simply put, a shoppable video combines a product video embedded with its link to convert users from the video. It fulfills all the aspects of a marketing funnel, from awareness to engagement to sales, through one video.

Key Interactive Elements used in Shoppable Videos

• Product Pop-ups: Pop-ups open for the selected product.
• Swipes and Hover Effects: Swipe left, right, up, and down for navigation. Hover effects for product images.
• Product Hotspots: A particular product is linked with different video path progressions. 
• Selling-Intent CTA: Use of Shop Now, Add to Cart, or Learn More action-packed CTAs.
• Related Recommendations: Showcase relevant product recommendations within the video.
• Live Q&A: Interactive chat session to answer customers' queries during live streams.
• Shares and Polls: Share, poll, chart, and form features for getting feedback and shareability.

5 Key Benefits of using Shoppable Video

1. Promotes active engagement

Converts passive viewing into a 9x more engaging shopping experience. It helps brands stand out from the crowd and offers an enchanting shopping experience. 

2. Leads to higher conversion

A shoppable video can be created considering different marketing funnel stages. It captures user attention, builds engagement, and leads to a 30% higher conversion. 

3. Increases customer retention

A unique, interactive shopping experience can leave a remarkable impression on customers. It builds a genuine connection fostered by live support and assistance. 

4. Personalized shopping experience

Providing real-time customization is the most important aspect of a shoppable video. The video progression can be tailored to the customer's preferences using AI and analytics. 

5. Supports live selling

This feature allows brands to sell products through live streaming and boost instant sales. The live selling video comes with interactive features to engage customers with their queries instantaneously. 

What is a Shoppable Video Platform? 

Shoppable video platforms are software that creates, hosts, and distributes interactive selling videos for businesses. These product demo tools generate videos with branching, hotspots, swipes, popups, or chatbots to make the user experience immersive and captivating. These digital platforms are designed for swift integration with various other channels and marketplaces.

5 Best Shoppable Video Platforms

1. KappaX

KappaX is a no-editor shoppable video tool that builds interactive solutions for retail and e-commerce businesses. The video commerce platform assists brands with prototyping and ideation for the video and creates highly engaging and customized shoppable videos. It also includes pre-built templates for quick video creation. 

Key Features:

• Integrated with a robust data engine to monitor key metrics and KPIs in real time. 
• It’s a beginner-friendly shoppable video platform with a drag-and-drop editor, suitable for small businesses and enterprises. 
• The case studies suggest a 6x increase in the engagement rate, a 3x increase in the average time spent, and 10x faster GTM. 

Pricing: Available for a free trial for a limited time. Sign up for details. 

2. Smartzer

As digital retail marketing strategies evolve, mobile commerce is on the rise. Smartzer is a shoppable video website focused on completely revolutionizing the e-commerce market. They are pioneers in live shopping, shoppable video hotspots, and shoppable video lookbooks for mobile commerce.

Key Features:

• Delivers 5x conversions by building an end-to-end shopping journey on the Shopify platform.
• Offers a wide range of interactive video formats to brands for engaging customers and boosting conversion rates in retail stores.
• Uses an interactive journey to customize the video viewing experience by creating branching videos with strong CTAs.

Pricing: Starts from $999/month

3. Videowise

Videowise provides all-in-one solutions for visual commerce needs, utilizing next-gen media and AI integration. It helps businesses create product discovery videos to encourage engagement and conversion. It effectively improves workflows by integrating with your existing apps and eCommerce platform.

Key Features:

• An AI-powered shoppable video platform that generates unique, captivating visual experiences that can be personalized in real-time.
• The shoppable video loads quickly, with negligible web-app loading time, making it ideal for interactive marketing purposes.
• A highly efficient platform for social shopping videos targeted at Instagram, TikTok, and YouTube Shorts.

Pricing: From $299/month

4. Bambuser

Bambuser is one of the leading video commerce platforms for creating hyper-personalized shoppable videos. Utilizing the latest technology, this popular virtual commerce platform enables brands to engage with consumers and enhance their purchasing experiences through innovative virtual retail videos.

Key Features:

• They are a leading force in the virtual commerce sector, having created multiple product launches, virtual reality shows, and shoppable catwalks.
• Generates 4x more engagement than Instagram with both pre-recorded and live shoppable videos.
• The flexible storytelling approach for shoppable videos enhances conversion rates tenfold.

Pricing: Offers a 60-day free trial, starts from $199/month

5. Vidjet

Vidjet is equipped with advanced interactive features to create selling videos for e-commerce stores. The videos can be embedded on websites in bulk without affecting loading speed. It promotes swift integration with customization.

Key Features:

• It enables the creation of videos at scale and integrates with nine platforms, including Shopify, BigCommerce, WordPress, and Magento.
• It offers prebuilt shoppable video formats to choose from, saving you time and effort.
• Achieve 20 times ROI from the first month itself, supported by advanced analytics.

Pricing: Price range from $49 to$499/month.

Comparison of Top 5 Shoppable Video Platforms

Do you want to know the details of each platform but are unsure which one is best? Here is a comparison table considering each platform’s unique features and strengths to help you select the one that suits you best.

Final Thoughts

Shoppable video platforms are transforming e-commerce and retail marketing by converting video content into interactive buying experiences. These tools help minimize the gap between product discovery and purchase by enabling customers to buy directly within the video. 

These solutions increase conversions, improve engagement, and reduce bounce rates. Shoppable video is rapidly becoming an essential phenomenon for the future.